How To Optimize Images For Better SEO

Are you a writer at a online company? and your job is to submit some articles on daily basis?

Then you probably think about featured images of your articles.

Many companies will ask you for a featured image about your submitted articles.

While! Many will add one themselves.

According to my experience, its better to add a image in any article you submit to any blog/site (a gif image will be nice option). As one image can say a hundreds words.

Also! Many internet surfers visits a web-page just by seeing its feature image.
Learn: How To Optimize Images For Better SEO
If you are a blogger. Then! Don't think that your hole traffic coming from search engines only.

There are lot of other resources. Like social medias and image search tools.

Many newbie and even pro bloggers will add your images to their blog posts and give you a backlink for your image.

For example: A famous website about tech and social news Mashable is best example for this. You can see a source link below all feature images on Mashable.

Add an Image to all your blog posts

An image can be a good choice for any type of article you publish on any medium.

You can give your reader a hint about your article's body. Like what type of article your reader will read and what is the main purpose for reading.

You can add post title or a quote related to your article on images. It works great. Now learn more about optimizing your images for a perfect seo campaign.

1. Find right image to add in your blog posts

Finding right and relative image is a necessary thing before optimizing an photo.

If you want a second chance to appear on your blogs for getting content shared. A research shows that after text images can lead to sell your pages.

If you want to add high quality images to your blog. You can follow some websites listed below.
  1. Google image search
  2. Bing image search
  3. DuckDuckGo image search
  4. Flickr
Note: While searching make sure you enabled a filter there with the option "CC Licensed images". Don't use any image without its make's permission.

2. Make an image suitable with your article

For this purpose you can resize it and make it less weighted in memory (in KBs not in MBs).

You can read out a guide on resizing images or you can resize them by using below tools.
  1. Fast Stone
  2. Tiny PNG
  3. Smushit
Yeah! With above three tools you don't have to download any image editor or any other program in your device. We recommend you to use Tiny PNG as your daily image resizing work.

3. Optimize the file name of your image

Yeah it also counts.

Like your domain name and article's URL. You have to optimize image file-name for relevancy to your blog post.

For example: If you where writing about "health benefits of XX product" you should add a image file-named as "health-benefits-of-XX-product.PNG" instead "hbo6462246,png". You can name that image without "-".

4. Add alt text on images

Using this feature you can enable search engine bots to easily index your images.

Alt text is stand for Alternative Text For Images.

Here is a simple yet useful line of code to easily add alt text on any image. (in many post editors you can add it from the tool panel). If you are using WordPad or any other offline editor. Then below line is good for you.
<img src="the-image-url.PNG" alt="The Image's Alt Text" />
Making it works for you: Just replace first bold text with image's URL and then replace second bold text with your alt text. It's all set for now.

5. Add anchor text (optional)

It is very important while adding a link to your image.

If you want to link your image to any other web-page or image, then try to add a link with a relevant text (anchor text).

It will tell search engine bots, that your image is for that purpose you write in anchor text.

6. Alignment of images on your blog posts

It is not for SEO.

It is important for user interface of your blog. If you want to make your readers love your blog posts and images too.

Try to figure out a good position for your feature and other images in a article. Basically we add an image at center of all articles.

We recommend you to use centered position for 80% images on your blog post.

But! If you want to add a image related to your sub-heading. You can add it at left side.

Just like sub-headings. If you want to add an image for your paragraphs. Then! You can add it at right side of your typed paragraph. Make sure it is in good condition and low in size (scale).

7. Do add captions to your images

It is not for image seo. But it can increase your rankings.

Yeah! Readers and searchers are going clever day by day. As an image researcher what you do to web-pages you visit?

Probably if you found that the image and content is not relative you will go back to search engine to find another image. It increase the bounce rate of that blog you visit with clicking on first image.

Spouse: A human visits your blog post by a image and didn't found a caption. What he do then?. He will close your blog's tab in some seconds.

It's better to add a caption text below your images. You can also add the captions in your images by typing line on image. You can use any image editor like Paint in windows.

8. Don't add too many images

In single blog post don't add more then three images.

If you are writing a ultimate guide on any topic. Then you can use to add as many images as you want.

For a traditional blog post it is better to add only one or two, if required three images.

You like the Pasta? How much you can eat it? Tow, three or four plates?. I think one is enough. Same goes to images at your blog posts :)

Final words:

I think this guide on optimizing images/photos/wallpapers/pics is perfect for all newbies at blogging.

If you want to do more with your images.

Then let us know in comments. Happy Blogging!
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