Lego Debuts at CES With Press Conference Set for January 5
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| Lego Logo – Credits: blog.Boon.so |
The event runs from 10 a.m. to 10:45 a.m. Pacific Time in the Oceanside D room on Level 2 of the Mandalay Bay convention center.
The press conference is restricted to registered media attendees and operates on a first-come, first-served basis.
The Consumer Technology Association listed The Lego Group in its official CES 2026 Media Days schedule, which takes place January 4 and 5 ahead of the main show floor opening on January 6.
The association released the schedule on November 25, 2025. "CTA welcomes Geely, PICO, and The LEGO Group as first-time Media Days participants," the association stated in its announcement.
Media Days features 17 press conferences from companies including Samsung, LG Electronics and Nvidia.
Lego has not disclosed the content of its presentation.
The company and the Consumer Technology Association have provided no details on a public live stream for the event.
The CES livestream platform does not include the Lego press conference in its January 5 schedule, which features sessions such as the association's "Trends to Watch" presentation and an AMD keynote.
"Media will hear the first tech news of 2026 and get a hands-on preview of the products being launched at CES 2026," the association said of Media Days.
