7 Things to Consider Before Creating a New Blog
Umer Prince

7 Things to Consider Before Creating a New Blog

Have a business, online tool, service or any other thing which needs a blog created by you to get more exposure?

Well,

all the companies and people (even who got retired and invested their money) are creating their own blogs for making it possible to get more leads and traffic to their original services, because a blog converts more than a webinar (more on this later).

There are many questions asked frequently to pro-bloggers by newbies or those willing to start a blog such as:
  • where to start my blog
  • which platform is good
  • what topic is money generator
  • how i can monetize my blog
  • and lot more.
Today in this blog post, I'll try my best to give you a 100% and all-in-one informative guide on things to consider before starting a blog even if you are a professional blogger.
7 Things to Consider before Creating a Blog
And this guide will give answers to all of your questions you asked and have in mind, as its a complete go to success guide and will tell you the exact things to keep in mind before creating a blog of your own.

Why to think before creating any blog?

A blog is essential now for any business you have started online / even offline, you've to start a blog too for getting more customers and leads at your business.

Today I decided to start a new blog with a exciting topic so I can do more with my blogging journey, and guess what? I researched about that selected topic and learn the way "How we can start a amazing and to the point blog" so we can get more readers and money too.

Here's why we you've to read this article:
  • Without the research you can't give your blog a perfect name
  • You've to select a appropriate topic (niche) to target right people
  • You can get more by doing less, some blog posts and high traffic
There are many other benefits you can avail by researching before creating any blog of your own, if are serious about blogging than read this guide with easy steps on thinking before creating.

1. Choose the name first

Name is everything!! From marketing your business to social media appearance and search engine rankings, the name is everything.

Take this blog for example: As I have it live on "www.allblogthings.com" and my readers will get an quick idea on its content just by reading the URL.

What about yours? are you have a perfect and highly target-able domain name?

If you are about to register a domain name, please wait, and research about that name you are thinking about, ask your friends/family members they will suggest you the best "as I get this ideal domain name suggestion from one of my dear friend Bilal Akbar".

Checklist before choosing a name:
  1. Search and create a list of same meanings names
  2. Make sure your blog name is short
  3. Make it easy to pronounce and spell
  4. Select a clear and to the point domain name
For example:

If you are thinking about starting a blog on Finance and about to select a name for domain. you should select finance.com as your official blog address.

As that name is not available you can add other words such as profinance, myfinance, ourfinance, thefinanceblog or any other you can think yourself.

2. Choose the right platform for your blog

After choosing the name, its time to select a good and best platform for your blog hosting and maintaining.

For this, we will choose a CMS (content management system) to make our job easier.

And there are many CMS's available for free and some of them are really really great such as WordPress and Blogger by Google.

It depends on your needs and growth of your services, as if you want to create a next Mashable.com you should choose WordPress because of its expendable features technology.

But, Blogger by Google Inc, is a great platform for launching a simple yet awesome blog about your company or yourself.

The great example is Twitter is using this (Blogger.com) platform for publishing new updates on its blog. I also recommend to use Blogger in starting and after that if you feel you've to expend your blog, you can migrate it to self hosted WordPress blog.

3. Find a perfect topic (niche) for your blog

You have the domain pointed to your favorite blogging platform (WordPress or Blogger) now its time to select a perfect and easy to write on topic for your blog.

Well,

You don't have to search or research for selecting a blogging niche, it could be your favorite thing or topic.

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9 Killer On-Page SEO Tips for Newbie Bloggers
Umer Prince

9 Killer On-Page SEO Tips for Newbie Bloggers

SEO” (on-page) is crucial for any blog, be it old or new.

It ultimately decides the fate of your website.

When I started blogging back in 2014, I had no clue about SEO.

I thought blogging was as simple as writing few lines and hitting the publish button. I was wrong though

SEO is an acronym for Search Engine Optimization.
9 On-Page Killer SEO Tips for Newbie Bloggers
It is divided into two major categories that are On-Page SEO and Off-Page SEO.

Today I am going to discuss 9 On-Page SEO tips that you need to follow if you are starting new.

1. Title Tag

The title is the most important part of your blog post. Make sure it includes your target keyword.
Make sure, when you craft your Title try to include the target keyword nearer to the beginning.

According to a recent seo study, you can better your rankings by including the target keyword at the beginning of the title tag.

Also, make you have a catchy headline. This will help you to increase your conversion rate both on social media and search engines.
Title Tag example with main keywords
Try to craft a long headline for your blog post. People are more attracted to longer headlines more.

For example:
  • 11 WordPress Plugins ( wrong approach)
  • 11 Cool Free WordPress Plugins you cannot miss in 2016 (right approach)

2. Seo Friendly URLs

Most new bloggers have very ugly URLs.

Do you keep the URL same as the Editor suggests you to keep? Then you are wrong.

Make sure you keep the URL as short and sweet possible. I would not recommend more than four words. Try just to add you main target keyword.
Seo Friendly URLs example
Long URLs don’t carry so much importance when it comes to SEO.

For example:

If my headline is 11 Cool Free WordPress Plugins, you cannot miss in 2016.

Then the Editor will suggest you a URL as:

http://yourdomain.com/11-cool-free-wordpress-plugins-cannot-miss-2016 = (wrong)

Don’t you think the URL is ugly and will reduce your CTR? Yes, it will.

The right approach will be-
  • http://yourdomain.com/free-wordpress-plugins
Always remember to remove numbers and unnecessary words from your URL.

3. Include LSI keywords in your post

LSI stands for Latent Semantic Indexing. In simple terms, these are related words to the keyword you are targeting.
Include LSI keywords in your post
  • Most LSI keywords are ignored and hence they are easy to target and rank for. Finding LSI Keywords is damn simple in seo game.
Just Google your keyword and copy all the related words shown below the search result. The next step is to strategically include these words in your blog post. Just sprinkle the LSI words here and there, and you are good to go.

You need not include these in the title tag.

4. Use beautiful images

According to a study, the human brain can process Visual 50,000 times faster than text. This the reason you find watching a movie easier than reading a novel.
With images, I don’t mean to Google your blog topic and include them in your post. It’s not that simple.
Try to create your images and even try to add screenshots wherever appropriate. In terms of on-page seo these images have more value than others.
Create beautiful images using canva
You can convert a long boring post about a fun and entertaining by adding appropriate images at the right spots. I use Photoshop to create all my images and Fast Stone Capture to capture screenshots

There are other online alternatives such as Canva and PicMonkey.

5. Adding Sub-Headings

Back in 2014 when I started blogging, I use to write a long post with no sub heads. But I was wrong. Subheads are very important for attracting the reader who will read the whole post.

Most people are writing long posts because Google loves and quality matter in today’s competitive world. Hence make sure you divide your long posts into different subheads.
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What Content Marketing Strategies Will Stand Out in 2017
Umer Prince

What Content Marketing Strategies Will Stand Out in 2017

Content marketing is one of the best ways for marketers and businesses to reach their customers online.

But with online competition hotting up, what new ideas could you come up with to be above your competitors and still reach your audience effectively?

Although competition is fiercer in 2017 compared to the past years, there are still methods you can use that will make your content stand out.

Influencer marketing

The number of influencers popping up in the online world and social media is in a continuous increase.

As professional researcher from some content providing platforms admit it is easier for marketers to use them for their promotional purposes.
What Content Marketing Strategies Will Stand Out in 2017
Last year, influencer marketing was a very popular practice, and it looks like this year will be the same, as it is the perfect means to promote your content and reach a much larger targeted audience.

Social media is helping more individuals to become influencers in various industries and niches, so it's easier for marketers to connect with the right influencers for their businesses.

To find the right influencers for you, first look in your list followers using tools such as Agorapulse or Buzzsumo.

Video

The video was one of the biggest trends in 2016, but its importance will not fade away this year or in the following years. On the contrary, it will become bigger.

Last year we saw Facebook Live becoming very popular, and Snapchat took the world by storm. But it's not just the live streaming that will get the audience attention, but also the recorded videos.

According to MWP Digital Media, an award-winning video production and marketing agency, 7 percent of people watch videos online on a weekly basis, while 55 percent watch videos each day.

They also say that online video currently accounts for half of all mobile traffic and that by 2018 video will account for 79 percent of consumer online traffic.

Including a video in your landing page would boost conversion rate by 80% and people are more likely to take action after they watch a video, which includes commenting and sharing. So video marketing will be king in 2017, especially on social media.

This means that more marketers and businesses will create more videos for their social profiles and websites. The best part is that creating videos is not rocket science.

With so much technology at hand, you can create animation, whiteboard videos and any other type of video that several years ago would have been impossible to create or it would have taken you an eternity to make it.

Visual content

It's not just video that it is king in content marketing in 2017, but other types of visual content as well. This year try to use as many visuals as you can, such as infographics and images.

It would be ideal to create your own, not just use stock photos. This will help you stand out among the competition and make your audience see you as an influence in your industry.
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How to Use Guest Blogging to Improve Your Organic Rating
Umer Prince

How to Use Guest Blogging to Improve Your Organic Rating

Even though every now and again someone will come out and say that guest blogging is dead, that couldn't be any further from the truth.

In fact, it is very much alive and well.

It is still one of the three most important factors Google takes into account when deciding on your website’s or blog's organic ranking, which means it's right up there with keywords research and original and informative content.

Not only is guest blogging effectively when it comes to boosting your organic ranking, but it's also completely free.

The problem is that a lot of marketers, blog runners, and content creators go about it the wrong way, and never make use of the full potential that guest blogging has to offer.
How to Use Guest Blogging to Improve Your Organic Rating
We have put together a short guide on how you can make the most of it.

Keep on reading.

1. Find Relevant Guest Blogging Opportunities

Even if you are able to secure a guest post on an authority website, it won't matter much if that particular website or blog is aimed at an audience that is different than your target audience.

While that is fairly obvious, many bloggers make a mistake of reaching out to authority website, while taking only their authority and popularity into account.

The easiest way you can find guest blogging opportunities that are relevant is by simply using Google. Just type in “write for us + [your keyword niche]”, or “guest blogging + [your keyword or niche]”. You get the idea.

That way, you will expose your content to the right audience right from the very start.

Not only will you secure a quality backlink to your blog, but you will also benefit from an increase in traffic, both of which will boost your organic ranking.

2. Create Fresh and Useful Content

Google loves content that is both unique and original. As professional writers from freelancing websites notes while it's still a mystery how it determines that your content has those qualities, you should make sure to write guest posts which present new ideas, or which present old ones from a new perspective.

Think about what you would find useful as a reader, because even though you are writing to achieve your own goals, your content needs to address the issues and pain points of your target audience.

This is yet another instance where you can use Google as a tool to discover long-tail keywords which are very specific, and which are searched by thousands, or even millions of people.

Consider WaitButWhy.com as an example. It’s a blog where its creator, Tim Urban, writes insightful posts about topics that are pretty much ordinary, such as dating, procrastination, the environment, science, and so on.

But, what makes it so unique is the author’s approach, which is both clever and hilarious. But most of all, his posts are not only original and entertaining, but they are also insightful and applicable.

3. Reach out to Influencers in Your Niche

These days, people are more inclined to trust regular people than some faceless corporate entity, which is why securing a guest post with an influencer in your niche can do wonders for your brand’s reputation and spread awareness about it.
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Top 10 Essential Tools Every Skilled Blogger Needs
Umer Prince

Top 10 Essential Tools Every Skilled Blogger Needs

As a skilled blogger you need to make the most of the content that you are working so hard to produce.

There are plenty of tools to help you do that, and a lot of them can be obtained free of charge.

To be competitive in the blogging scene you need to do what the competition is doing and a lot more.

So to avoid being left behind improve your functionality and efficiency by taking the time to view the different blogging tools in the list below:
Top 10 Essential Tools Every Skilled Blogger Needs

1. BuzzSumo

Are you worried that you’ll create content that’s already out there?

It would be frustrating to create a high quality blog post only to find out later other bloggers have tackled the exact same topic. Use BuzzSumo to avoid this problem.

This tool allows you to see high quality content that’s already written on a particular topic and it can help see what content to skip over.

2. CopyGator

Via CopyGator and the power of RSS feeds you can track the people that might be stealing content from your site. Every time a person takes your content the RSS feed will let you know.

You’ll need to include link backs to your own site in the RSS feed for this to work. High quality content is hard to produce and you must protect it when it’s published online. Lifehacker also suggests going down the legal route to knock down the copycat material.

3. Grammarly

To refine your content and reduce the occurrence of mistakes you can get Grammarly, which integrates into the WordPress editor. It helps catch a number of grammar mistakes that might have been left in.

Even the veteran bloggers out there make mistakes from time to time. As we suggests some great tools and for those who do not want to invest in a personal editor can rely on Grammarly as the next best thing.

4. Canva

Images make a post more appealing, but if you’re a writer you might have little idea how to create custom images. Canva is a tool that allows you to create your own custom images without much of a hassle.

They offer a number of free templates that can be used to very quickly create an image that matches the content of the blog. You can use Canva to create images for other activities such as social media.

5. Ahrefs

This is a keyword tool that gives you the chance to locate those keywords that have little competition yet a decent amount of traffic.

There is a 2 week trial, which you can use in order to find out if it’s worth the cost and functions properly. It can be a good alternative to the Keyword Planner tool from Google if you feel it doesn’t provide the functionality that’s needed.

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