12 Content Marketing Best Practices for Schools and Colleges
Umer Prince

12 Content Marketing Best Practices for Schools and Colleges

These days, people depend on technologies a lot.

Their attitude towards various things changes because of that and every business that wants to succeed under these circumstances has to adjust and adapt in order to stay on board.

This affects almost every area of our lives including education.

While the whole educational system still remains pretty classic these days, some things did change a lot.

For example, students and their parents prefer to find some information related to schools, colleges, and learning process itself online instead of traveling to this school or calling the principal.

That’s why every modern school and college needs to provide students and their parents with all the information they need, sharing it on their website and on social media.

While this might seem complex and challenging at first, this can actually benefit any school or college as the right content strategy can help them stand out among their competitors, drawing more talented students.
12 Content Marketing Best Practices for Schools and Colleges
However, in order to achieve such result, a proper content strategy has to be developed. This isn’t an easy thing to do. Even if you use the right keywords and focus on providing all the necessary information, you might still miss the point and fail to draw new talents to your school or college.

If you want to make your content marketing plan as good as it can be, here’s what you should focus on.

1. Make a clear content strategy

Your strategy has to be detailed and easy to understand at the same time. Also, you need to present it to the rest of the marketing team and make sure that everyone follows it.

2. Don’t be afraid to change something

Creating a 100 percent successful strategy from the start is nearly impossible. There are plenty of things that might happen after and affect it.

It’s not a flawless strategy that makes any business successful, it’s the way you adapt it. If you are able to react to unexpected circumstances quickly, adjusting your strategy accordingly, everything will work out just fine.

3. Involve everyone

A good content strategy represents the whole school or college in the best possible way. Therefore, it shouldn’t be created by one or two persons. It’s important for people from all academic departments to participate, making their valuable suggestions on how to make the most out of this strategy.

4. Set goals

Goals are important for various reasons. First, they give you a focus: instead of trying to achieve too many abstract things at once, you focus on achieving one specific goal.

Second, they help you measure the progress and the overall effectiveness of your strategy. Of course, this happens only when the goals are specific enough – therefore, you have to set them this way. Include deadlines (both final one and some smaller ones if your goal is big enough), try to think of how you’re going to evaluate whether you’ve reached your goal or not.

Also, try not to set too many goals at once – this way there’s a possibility you’ll lose your focus and won’t be able to reach them all.

5. Make your content different

Don’t settle with articles or blog posts only. There’s plenty other types of content you can create and you should try doing so in order to offer more diverse things to your audience.

For example, you can come up with an eBook about research paper topics, offer some webinars, useful videos or infographics.

6. Make it personal

If you are going to use email marketing or will be replying to readers’ comments online, be sure to make it personal.
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How to Unlock Your Creative Writing Potential with Brainwriting Technique
Umer Prince

How to Unlock Your Creative Writing Potential with Brainwriting Technique

The generation of ideas is important for any business. There is always a need for new methods and approaches for different spheres of activity.

The success of any business, scientific, advertising or other campaigns or projects strongly depends on the originality and practicability of people who are suggesting their ideas and solutions.

In order to provide the needed results, one should generate and compile as many ideas as it is possible.

In such way, there will be a rich choice out of the possible solutions or improvements.

Therefore, many people implement special techniques that are targeted at creating ideas. One of such is the brainstorming technique.

Brainwriting is a very peculiar creative-thinking technique, which is one of the types of brainstorming.

This is a silent process of writing and finding the needed ideas in a group. It was very popular in Germany in the 70s. Nevertheless, there is no evidence whether this technique was invented in that country.
How to Unlock Your Creative Writing Potential: Brainwriting Technique

There are two basic types of brainwriting: nominal (people write their suggestions in groups but do not share them) and interacting (people write their ideas and share this information with other members to provide stimulation).

The whole process is based on the idea of generating as many alternatives as possible to resolve a definite problem or to improve something. People simply put down on the paper all their suggestions, share with them or don’t (everything depends on the chosen type) and pick up the most suitable concept.

The process will require some time and it is necessary to organize brainwriting technique in a proper way.

You should follow the next steps:
  1.     Set a goal/problem. Firstly, you should introduce the problem you are facing or a certain objective you wish to reach or improve. Thus, the participants will not what to work out.
  2.     Prepare the sheets. Decide on a definite type of paper so that participants could write on it.
  3.     Gather all participants. They are supposed to write their concepts in the same room gathered around a table.
  4.     Define the time. You should set a definite period of time during which the participants should introduce their ideas.
  5.     Exchange the sheets. After the required time passes, each participant should push his/her sheet to the neighbor.
  6.     Additional ideas. After the exchange is finished, each participant should add other three ideas to the list of his/her neighbor.
  7.     Continue until the end. The exchange of ideas should continue until all the people who participate in this activity write their ideas on each sheet of paper.
  8.     Find the solution. The last stage is to gather all the papers, read aloud all the suggestions and after a discussion, select the most suitable one.
Generally, such process is called the 635 technique because there are 6 participants who write their ideas in 5 minutes each turn and the number of their ideas is 3.

However, you may change the rules in accordance with your personal preferences.

Advantages and Disadvantages of the Technique

Each method has its own peculiarities. In all cases, there will be surely two sides of the medal. The chosen method will include both pros and cons. Brainwriting is no exception and there are positive and negative aspects as well.
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How To Create A Social Media Strategy That Wins
Umer Prince

How To Create A Social Media Strategy That Wins

Social media is the glue that can stick together all of your marketing.

Nowadays, it is an incredibly effective tool, which can make it easy for you to build up a followership.

And that can be immense, as the people that you get to follow you aren’t just future customers, but can also be the occasional brand advocates to help you get your message in front of yet more people.

In this way, it is a gateway to future customers.

Of course, for it to work in that way you do need to have the right strategy in place.

What can you do to make sure that your social media strategy doesn’t just amount to you spinning your wheels in the air?
How to create a social media strategy that wins
Well, you’ll need to do a few things, actually.

Who are you trying to address?

The first thing that you need to do is to make sure that you know who your customers and by your audience is. A lot of people make a pretty serious mistake at this point of their strategy already.

They aren’t really sure who their customers are and so substitute a different group for their audience – and that is who they want to impress.

And so, you have people who create social media content for entirely the wrong audience. Like a lawyer who writes content for other lawyers, a doctor who gets into complicated medical procedures his patients can’t understand and a writer who tells other writers how they can get more from their clients. In all three situations, those are not their audience. Instead, they are giving away insights to their competition.

Don’t be that person. Don’t answer the wrong question. Instead, find out who your audience actually is by doing a thorough analysis of the people that buy your product and then creating a profile of interests based on that.

This also includes figuring out where they hang out, as different audiences hang out on different platforms.

Have a clear goal

You can set a lot of different goals for your social media campaign. For example, you can make it about boosting your number of followers, create awareness of a new product that you’re launching, or add people to your newsletter.

It is important to set a primary goal. This will help you to focus on efforts and will also let you figure out what strategies and ideas work better for one thing than another.

Note, that even though you have set a main primary goal, that does not mean that nothing else will happen. Having a good product launch can grow your followership.

It is more than if you set too many goals then you can lose sight of the forest for the trees.

What you’ll share

Of course, you would like to share your own content. But you shouldn’t be sharing only that. Instead, you want to make sure that you share both other people’s content as well as your own. In other words, you want to create and curate it.
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How Content Marketing Could Benefit You and when?
Umer Prince

How Content Marketing Could Benefit You and when?

Technology has played an important role in revolutionizing the world of marketing. It has opened up many doors to achieve success in different zones of business.

Small businesses have established by using latest modes of marketing.

Marketing serves as oxygen to all kinds of business.

Content marketing is comparatively new mode of marketing. It has benefited many organizations to attain their said targets and goals.

The written content is going to target the potential customers by persuading and influencing their thought process.

Content market is used to reach out the desired customers and is best for promoting various products, services and goods.
How Content Marketing Could Benefit You and when?
Benefits of content marketing are illustrated in this guest post.

It gives detailed account about your business

Content marketing is beneficial because of its descriptive nature.

Various customers are anxious to know more about the said product, item or service and therefore, they want to read more about the given product or service.

Content marketing enlightens the customers about the potential benefits of the given product or service.

The customer is able to evaluate those advantages according to his personal demand and then decides to purchase the said product or avail the service. Content marketing is particularly of great use as it has reached out to its potential customers.

Content marketing is optimized in search engines

This is a great benefit of content marketing that it is visible in search engines.

The customers can access the content easily and there are chances that they shape their decision on the basis of information they get from the internet. There are different blogs which provide room to various genres of business industry.

Blogging is quite effective in achieving the positive outcomes. The customers read the desired blogs and are influenced by the information they get from these blogs on their desired products and services.

On the other hand, entrepreneurs also get to know about their customers’ choices and preferences and try to launch new products which are in demand.

Keywords are used in these blogs therefore these blogs pop up whenever user types any search word or phrase in different search engines. Keywords optimize the content by appearing in first page of different search engines.

Content marketing increases the authenticity of your website

Different business websites are used to target the desired customers.

The content which is well written and well expressed increases the authenticity of the website among the customers. The customers trust the given business and become loyal customers as well.

But, it should be kept in mind that only expert writers should be hired to represent your brand because vague and ill structured content is going to repel your customers and is also going to affect your business productivity no matter how hard you try.

But, if the content is written with great care and expertise are being utilized in writing the content for the said business then no one can stop the business from achieving positive results.

Content marketing increases your social exposure

Social media is a free platform for content marketing.

You can create different brand pages and groups and share regular posts and updates with your followers and fans. This social exposure was never possible before the advent of technology.

Various users become regular customers by getting influenced by the daily posts and updates. These pages and groups must be updated regularly by devising unique posts written in error-less English.
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10 Dumb Things Most Bloggers Do That Always Leads To Failure
Umer Prince

10 Dumb Things Most Bloggers Do That Always Leads To Failure

Synopsis: Dumb and amateurish writing mistakes and pitfalls that most bloggers fall into – avoid failure when creating and optimizing your content for the right audience on the web.

Blogging is an ongoing process no matter how talented or experienced you may be.

You will always have to stay on top of your game and keep an eye on current trends and technologies if you want to stay relevant to your audiences – whether it’s your content or the SEO and SERP optimization.

That being said, many bloggers make mistakes that are easily avoidable by thinking before rushing out blog posts just for the sake of staying on schedule.
blogging mistakes, mistakes of bloggers, bloggers mistakes, mistake in blogging - 10 Dumb Things Most Bloggers Do That Always Leads To Failure
While calling these problems “dumb” is an overstatement, they can certainly affect your conversion rates and Google’s search ranking, no matter how original or unique a piece may be.

1. Complexity over clarity

Many young and inexperienced bloggers tend to make their articles into overly complex pieces that lose momentum as they go on.

Even if they are writing about a very popular and well-known topic, they tend to use unorthodox words and formatting structures that don’t make much sense to a majority of their readers.

This is because their articles are overly specialized for an audience that has as much knowledge about a topic as they do, making it arbitrary to even write about in the first place.

Writing articles by using the lowest common denominator is always the smart way to do it, whatever the topic may be.

The more people read your article, the more followers and publicity you will have, making your blog popular. On the contrary, you would not only alienate a good portion of your readers but make your blog a desert without visitors in the process.

2. Unrealistic schedules

Writing one article per day may seem like a dream come true, but as soon as you start doing it, you will notice that the curtain began to fall. No one is able to keep their energy and creativity high enough to write original pieces day after day without getting burned out.

Unrealistic schedules are among the top reasons for bloggers giving up their hobbies and turning to other professions instead.

Try working out a schedule that makes you comfortable as a writer and a content creator, leaving you some space to relax and think about where you are as a blogger.

Even if you publish two articles per week, your audiences will accept that and ask for more of the same. Don’t commit to schedules you don’t intend on can’t physically keep up with.

3. No target audience

Writing whatever comes to your mind might work for keeping an online journal or testing out the waters on your new blog.
  • However, if you intend to keep your blog alive over a longer period, it’s important to localize your target audience.
Choosing your target audience can be a tricky question to tackle, especially if you intend to write about niche areas that are very similar to each other (logo design and branding design, for example).

Try tailoring your headings and keyword optimization so it caters to a specific audience that you want to attract to your blog.

The mistake, in this case, is to think that the right audience will find you– they might not be able to because your content is buried among other content that doesn’t correlate to what they are looking for.

4. Writing for yourself

Blogging becomes a full-time job as soon as your ad revenue starts flowing in. By that time, it’s too late to write for passion and personal satisfaction and start thinking with a corporate mindset.

Writing about topics that are currently trending and apt to attract new readers is exactly what you should be doing.

Yesterday’s news is no one's interest, and as such, it will not only devalue your blog but also make your readers leave for good. Don’t make the mistake of writing content for yourself and ignoring what your audience is looking for.

Sometimes you can even read the comments and see exactly what the readers like and dislike, making your job even easier.

Keep a close eye on how your readers react to your content and track your hits carefully for further analysis – don’t just write for the sake of writing and call it blogging.

5. Optimization of content

Optimizing your content for Search Engine Optimization (SEO) and Search Engine Result Pages (SERP) is an important part of what blogging really is.

What’s important to understand is that optimizing spam and dry cookie-cutter content won’t get you anywhere fast – people are interested in relevant information and quality writing.

Using professional websites such as best writing advisor for your content optimization is always a smarter way to edit the content you have written.

While using relevant keywords and optimizing your website is an important part of the process, it should be noted that pure optimization without any content to back it up will result in your content being flagged as “spam”, meaning that it’s made purely for the sake of your ad revenue.

This is considered the final nail in the coffin when it comes to blogging, since earning back your credibility will be next to impossible.

6. Flying solo

Blogging can be a one-man show only for so long – you will need collaborators if you intend to keep your blog alive. This goes for both back-end and front-end of your content.

Programmers, designers, and other creators can help you optimize and create visual content for your blog to make it more appealing and rank better in SERP.

Front-end collaborators can help you by creating collaborative articles, funny group videos discussing certain topics or simply by marketing your blog on their own website. No man is an island, and the same rule applies to blogging.

Once your blog starts growing and the demand for content becomes too big for one person to handle, consider inviting a friend or two to the team to help you out.

Don’t try to be a hero and do everything yourself – the ice will break sooner or later and you will be left stressed and confused.

7. Lacking a mailing list

The most popular and successful bloggers have started from scratch, just like everyone else.

What separates them from everyone else is their ability to learn from the mistakes of others – one of the most predominant being a lack of the “Subscribe” button.
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