7 Ways to Be Ingenious While Writing the Article for Your Blog

There was a time that seems so long ago when blogging was left to the introspective “talking to my diary” type people.

It was considered a hobby and the only people who could derive any value out of it are the authors who either did not have enough to put out a book or just wanted the additional airtime for promotional purposes.

Today, though, the tides have shifted. Bloggers are now influencers in social media, they are consultants to companies seeking publicity, and sources of information for the public.

Some companies have appreciated their importance and they now run blogs that serve all their needs. That said, the level of productivity of the various parties running blogs varies.
7 Ways to Be Ingenious While Writing the Article for Your Blog
Should you be one of the parties for whom the results are not shaping up as expected, perhaps you should stop and reflect on your writing style.

Similarly, if you are about to join the blogosphere, you should stop at this point to ensure that once you launch into that world you will not find yourself needing readjustment too soon due to dismal results.

Of course, blogging is majorly about writing and it is the biggest determinant of blogging success.
So, here is a discussion of some of the most important ways that you can improve your writing in and have traffic coming in steadily.

1. Build an Understanding of Your Audience

This article aims to guide you through creating ingenious blog posts but the question is, ingenious in whose eyes?
The blogs you are writing are only worth as much as the audience they pull. In view of this, the only party whose opinion is important here is the audience.
For you to know what exactly appeals to them, you have to be aware of who the audience are and know here means to have a deep understanding of their personalities and needs. This way, you will be able to create content that is relevant, useful, and in demand from them.

The depth of understanding required here requires you to collect data, analyze it, and create buyer personas that you use as a base to determine whether your content is all it should be. With this, your content will always be on point.

2. Have A Captivating Introduction

Most internet users are not really people that love reading.

That is already a difficult group to be writing for because, well, you are hoping they read your content.

Now, if you are lucky enough to draw them to you for the first time, you had better not give them a reason to leave. They will decide within the first paragraph whether they will be reading the rest of the post or any future posts from your blog at all. So make your introduction count.

How do you ask? Here are a few ideas:
  • Have a captivating title that will grab the attention of the reader.
  • State the purpose of the article and the problem it solves concisely.
  • Make your sentences short and direct.
  • Open with a thought provoking a question.
  • Start with a funny and relevant anecdote.
  • Share something personal.
  • Use a quote or a success story.

3. Use Opposing Point of Views to Argue Out Your Ideas

People like to read things that fire up their imaginations and will get bored with things that are mundane.

For instance, blogs are mostly written from a personal perspective and your audience is probably used to your opinions and perspectives.
  • Therefore, attempt to switch things up and adopt a new position; if you are always the good guy, change into the bad guy and speak from that perspective. Better yet, contrast two opposing viewpoints within the same article.
This makes for an exciting read if people are interested in the subject of discussion since their minds are engaged in the reading and processing the thoughts and comparisons at the same time.

In addition, do not be afraid to have strong opinions and voice them, people may either agree with you very strongly or disagree with you heatedly, and that is what matters.

4. Make The Most of Every Word and Content

The attention span of internet users is reducing consistently and very few will probably want to read through a ton of words just to get a simple message at the end of it.

Therefore, do not make them feel as though any of your blogs’ components is a waste of time.
Instead, ensure that every word, figure of speech, punctuation, and sentence brings some value to your article.
One quick test of how interesting your article is to read it aloud to yourself. If at any point it feels like your explanations are too slow or, God forbid, boring, you need to change something about it because the readers will find it even more so.

If you read and it feels like there is something missing, then something is missing; fix it.

5. Use Simple, Descriptive Words

If the internet readers do not like reading in the first place, do you imagine that they fancy having to pull out their dictionaries every now and then?

No, really, do you imagine that they want to be pausing after every six words to open another tab to check the meaning of your superfluous phrases?

They simply want you to make sense, not to prove that you were the smartest kids in your class or that you have read all of Shakespeare’s sonnets.

So keep away from the lane of sophistication and choose words that will be understandable, evoke vivid images in the minds of readers and keep them engaged. If you have problems coming up with this type of writing, you could always outsource and get a template to go on.

For instance, Get Academic Help is a company that offers professional writing services, giving you exactly what you request, providing your bloggers with a standard of reference whenever you need a post.

6. Integrate Visual and Audio Content into Your Blog

The idea is to avoid getting your audience bored and visual content is always a welcome break.

If you can incorporate an image to illustrate your points, then use them. Sneak in a meme, GIF, or a funny video at every opportunity, all the while sticking to your subject. This will keep your audience interested and they will probably not even notice if it is a long post.

One other way of explaining your concepts is by word of mouth. If you are discussing a subject that calls for in-depth explanations, you can create a podcast with the detailed discussion and just an outline in the blog post.

That way, interested parties will go ahead and engage you further in the podcast.

7. Close with A Bang

The conclusion is as important to a post as the introduction.

Most people will gauge whether to read a post by how interesting its introduction and conclusion is. One of the most popular formats of a conclusion is a summary of the major points made in the post. This creates an ideal build up to the reiteration of your main argument or persuading the reader for one final time.

You may also close with a call to action in which you indicate what you would like the reader to do next, with regard to what they just read.

Whatever you do, make the conclusion interesting.

Final Thoughts

It would be ironic to advocate for a conclusion and end without one, wouldn’t it?

So hopefully, you are now better equipped to sit down and start that blog you have always wanted to. It is not that difficult as you may notice, and the more you do it, the easier it glows.

Therefore, put it into practice, and you will be sure to reap the benefits.
Another guest contribution by: Malia Keirsey a professional web designer and a young blogger from Windy City. She is happy to share her knowledge and experience with people interested in blogging. You can contact her via Twitter
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