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How to Make Sure That You Publish Fresh Content Every Single Time

Updated on:

Dec 11, 2018

at: / Edited by: Umer Idrisi
The web content creation industry has been around for decades now. There has been an introduction of SEO i.e. search engine optimization.

There are techniques and tools that help us in creating and optimizing our content for ranking on search engines. The trend that has been noticed lately is that a lot of content on the web is recreated. We will discuss the term in a minute.
How to Make Sure That You Publish Fresh Content Every Single Time

However, the consequence is obvious. There is an increased demand for fresh, new content.

This means that if you have content that is unique and stands out on its own, you have a better chance of ranking on search engines in comparison to other websites on the web.

What is the recreation of content?

Imagine that you want to write a blog post on the latest phone by Samsung.

You want to review the product. Typically, what would you expect the writer to do in terms of research before writing that post? You would expect that the writer would see the phone, use it for a while and be informed enough to review it.

However, that does not remain the case in web content creation. Where one blog that is prominent in the niche writes on a topic, the other blogs go on to copying the same content. This copying is not the simple copy-pasting of the content. Instead, the technique of paraphrasing is involved.

Paraphrasing refers to reading a piece of text and writing it again in your own words. That requires not as much effort and can be done in a short period of time. Synonyms are used to make sure that the two text pieces don’t share the exact same information.

Some might say this is plagiarism but since search engines can detect plagiarism only when two websites have more or less exact content, it at least does not lead to a bad ranking caused by plagiarism typically.

To be at a safe side, I recommend you to use an advanced plagiarism finder and check whether you are directly copying content from others or not. This will help you to produce real, unique and quality content.

Since there is so much repetition of content on the web, there is a great opportunity for websites that share unique content to rank the highest. If you put effort into making sure that your content stands out not only just on search engines but also to the readers, the fruits can be immense.

This means that your content will be shared repeatedly by the readers on social media and more. Sharing of content is an important factor in determining your search engine rankings. Referral traffic is important.

What does it mean to have ‘unique’ content on the website?

Unique means, different.

However, unique content does not mean standing out in presentation. It means that your content should be relevant, valuable to the readers yet the tone and content of the website should be able to make an impression in the minds of the readers. You can use the following mentioned tips to make sure that your content is unique and fresh.

However, unique content does not mean standing out in presentation. It means that your content should be relevant, valuable to the readers yet the tone and content of the website should be able to make an impression in the minds of the readers.

You can use the following mentioned tips to make sure that your content is unique and fresh.

Use a plagiarism checker

Plagiarism is something you don’t want to get into. It not only leads to bad ranking but also it can create trouble for you legally.

You can be sued for plagiarizing. However, one thing to note is that not all content that is plagiarized is done deliberately. There are times when you happen to share the same information as others. In order to make sure that you don’t end up plagiarizing intentionally or unintentionally, you have to use plagiarism checker tool while writing.

The tool is available on multiple platforms online and can be used for free in a lot of cases. What you need to do is copy and paste the content that you want to check for plagiarism on the tool.

Next, wait for the tool to browse the web and see if there is anything published that resembles your content.

Use synonyms

If you are a web content creator, the concept of recreation of content should be no surprise for you.

Chances are you have done it. However, it may be the case that you only read up for parts of the blog post that you generate. In other cases, you may be writing your own content.

When you are paraphrasing, the use of synonyms can ensure that the content that you are creating differs from the content that you are paraphrasing from.

Use a difference checker tool

Difference checker tool is a tool, as the term suggests is a tool that is used to see how much two text documents resemble or are different.

According to some people, when two text documents share 20% or more information, it should be classified as plagiarism. In order to make sure that such is not the case with the content that you are sharing, you can use a difference checker tool.

The tool is available for free online. When you are paraphrasing content from another blog or taking inspiration from the blog idea for that matter, make sure that your content does not come under plagiarism before publishing that content.

Read multiple blogs for your research

It is okay if you are using Google as your main research platform.

However, one tip that you could incorporate in your research to ensure that you are not plagiarizing is the use of multiple blogs.

This means that you are still reading on the topic but you are reading about it on multiple platforms. Take some information from one blog and some from the other. This way your content will always be fresh.

Change the order of information

The last tip that we have got for you is the rearrangement of information.

In a blog post reviewing the latest Samsung’s phone, the blogger could be talking about 10 different things.

Now once you identify these 10 factors, what you can do is rearrange the content in such a way that the information that is shared in the original piece is shared in your piece later. This rearrangement will further ensure that your content does not come under plagiarism.

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