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Provide Convenience and Modernization With Hospital Wayfinding Signage

Jan 10, 2020

Darren Wilson
Provide Convenience and Modernization With Hospital Wayfinding Signage
Hospitals, in general, have many departments and complex functions. Navigating in a hospital is a challenge by itself to visitors, employees, and patients.

But, with the advent of hospital wayfinding signage, the medical and healthcare industry goes beyond serving functional necessity.

A wayfinding signage system increases satisfaction, loyalty, and trust, as the hospital is showing that comfort and convenience are part of their priority list.

Therefore, now is the time to join many health systems that use this patient-based investment.

What Are the Benefits?

Many studies have shown that people process visuals 60,000 times faster when compared to words.

So, wayfinding signage with winning symbols and pictures can help visitors and patients find their way quickly into the building as they process the information a lot faster. Also, by adding visuals, you can integrate branding to create a more enjoyable user experience.

It helps reflect your brand, as many healthcare options are available everywhere. There are retail clinics and emergency care centers, among others; hence, a powerful brand identity is vital today.

Wayfinding signage for hospitals is an excellent platform to convey the mission and values of your organization to connect to your patients at a much deeper level.

Essential Factors When Using Wayfinding Signage

This little list of factors when using a wayfinding signage will help you to understand things in a better way.

Enhance the user experience

A hospital wayfinding signage that is done right is beneficial to patients not only in directing them in different directions but also in providing a smooth journey for them.

You will want to eliminate a frustrating and confusing ordeal as they suffer from their illnesses.

The digital signage offers a unified experience for everyone when navigating the built environment of the hospital or when looking for someone in the facility. This maximizes efficiency and alleviates stress in the healthcare environment.

Put consistency, logic, and flexibility in mind

When designing your signage, consider some room for growth. The digital signage system should be timeless. It means that the typefaces, colors, and icons you use are not based on the current trends.

Go for a design that is appealing to all age groups, and would grow with the child patients. It should have a stylish and modern feel, but should not be overly cartoonish.

Focus on cultural sensitivity

There are many factors to consider when designing your signage.

Is it culturally acceptable, universally understandable, or inclusive? You need a system that will appeal to diverse cultures by putting it through various filters.

Multilingual signage has become the standard. For example, when using animals in your illustrations, make sure you are not affecting different perspectives and situations of the patients.

You may also translate some words to other languages so many more people can connect to your digital wayfinding signage.

Do not forget maintenance

When creating a new digital signage system or updating the directory in the hospital, know that it is not only a maintenance task.

It should also be focusing on what is beneficial to visitors, patients, and staff. If you cannot handle the responsibility, then it is like resorting to the traditional paper signs.

You are in the healthcare system, which is the industry for healing.

Ease the burden of the people by providing them with a clear and comprehensive hospital wayfinding signage. This enables them to get around easily and quickly to an environment that is typically complex and vast.

Guest Post by Darren Wilson: A blogger and writer. He loves to express his ideas and thoughts through his writings. He loves to get engaged with the readers who are seeking for informative content on various niches over the internet. He is a featured blogger at various high authority blogs and magazines in which He shared his research and experience with the vast online community.

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