How to Find and Buy Affordable Email Database Lists

How to Find and Buy Affordable Email Database Lists

To grow your business, you need to reach out to your audience. Doing that means talking to them through effective channels, including email. But where can you find the right email list that contains the right customers for your business? Read on to find out. 

The Quick Fix 

If you want to acquire email lists quickly, the best way is to buy them. Affordable email lists abound online, but offers the most useful, well-curated lists of emails. You can also buy email databases based on the country or region you want to target. 

If you can’t buy email lists in bulk, you can also try renting them. You work with a list provider but don’t own the list — you’ll collaborate with the list provider, which will then send out your email to the people on their list. 

Apart from buying email lists, you can also invest resources in the following techniques: 

Creating Gated Assets 

Create premium content such as: 

  • Webinars
  • Ebooks 
  • Templates 
  • Other long-form assets 

People who find these assets valuable enough will likely give over their email addresses without charging you a dime. You can put the gated assets behind a landing page. Creating a wide variety of gated assets will help you acquire more emails from interested people. 

Running Good Email Marketing Campaigns

Email marketing is a powerful marketing channel that many companies often ignore or forget. Nowadays, 64% of business use email marketing to reach customers, and that number continues to increase — so why shouldn’t you use it, too? 

Come up with marketing campaigns that encourage people to share your content. Provide easy ways to share your email content, and use powerful calls to action. 

If you already have a large database of email addresses, find out whether or not a large portion of them has gone stale or unresponsive. Come up with a re-engagement campaign that can help you weed out truly unresponsive emails and re-awaken active contacts. 

Be Personal 

As part of your email marketing campaign, segment your email lists based on your audience’s interests. Build the demographics of your database so you can come up with a more personal and effective marketing campaign. 

Handpick a small list of people from your email database and develop a relationship with them. Do this with the other segments of your database. Essentially, you want to avoid sending out a mass email and hope some people respond to it. Instead, you communicate with a few people that are truly interested in your service or product. 

Provide Value 

Emails that get deleted immediately are those that provide no value to their recipients. So, when crafting an email marketing campaign, ask the question: what’s in it for your customers? When you ask them to give you their email (via your website, gated content, etc), make sure you’re offering them something valuable. 

While you’re at it, make the process truly simple for your audience. Use signup boxes on your website, and allow people who’ve already given you their email to unsubscribe whenever they want. Remember that you’re still interacting with a real person — not just an email address.

Use Other Platforms 

Your website isn’t the only source of email subscribers you have. Social media platforms like Facebook, Twitter, LinkedIn, and TikTok are full of people that meet your target demographic.

While generating email lists through social channels may involve a lot of trial and error, social media users are known to be loyal customers. Once you get them, they’ll likely stick with you as long as you give them the value they expect. On top of that, using social channels let you find where your audience truly is.