How to build an E-E-A-T strategy for local SEO?
Google is known for its E-A-T acronym regarding quality ratings for online content. The acronym of this term stands for Expertise, Authoritativeness, and Trustworthiness. E-A-T is a powerful signal for ranking in organic search, and with the right strategy, it can also be a strong signal for local SEO.
Furthermore, with the rise of voice search, it’s becoming more important than ever to position your business as an authority in its local market. As such, developing an E-E-A-T strategy is a smart move for any business looking to win the local SEO game.
Google has started to focus on experience, and with that comes the addition of E-E-A-T – which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. This new version applies to international and local search algorithms and helps businesses rank better in their local area. So, whether you are planning to opt for professional SEO services in India or SEO packages, below are tips for building an E-E-A-T strategy that you should know.
As local SEO is getting highly competitive, it is important for businesses to focus on building an effective E-E-A-T strategy. This article will explore the various elements that must be incorporated into a local SEO E-E-A-T strategy.
What does "experience" mean in E-E-A-T?
Experience means that a business has a long history of providing quality services in its local area. This can be demonstrated by highlighting the years the business has been in operation, any awards it has won, or any other recognition it has received from within its industry.
The overall customer experience across all local SEO efforts must be positive. This means that the customer should have a good experience when visiting the business, searching for it online, or engaging with its social media presence. The best way to demonstrate this is by ensuring that any customer-facing content like website copy, reviews, and social posts are accurate and up to date.
It incorporates local reviews, interactions with customers, and customer feedback that can be used to provide a holistic experience for local audiences. All these factors collectively contribute to the overall experience of the business.
Why is it important to focus on E-E-A-T?
Google has clarified that having a solid E-E-A-T strategy is critical for businesses to rank higher in local search results. The algorithm checks for these factors when assessing the quality and relevance of content, so it's important to focus on building an effective E-E-A-T strategy.
In addition, focusing on E-E-A-T also helps businesses to better engage with their local audience. This can be done by providing accurate and up-to-date information, gathering customer feedback, responding to reviews in a timely manner, and focusing on creating quality content that is useful for customers.
These efforts will not only help the business rank higher in local search results but also build trust and credibility among customers. Regardless of the industry, an effective E-E-A-T strategy is essential for businesses to get the most out of their local SEO efforts.
Tips for building an E-E-A-T strategy for local SEO?
Ensure all business information is accurate:
For delivering a seamless experience to customers, it is important to ensure that all business information like address, contact details, and website URL is accurate across all online directories. Furthermore, businesses must regularly monitor the directories for accuracy and update them as soon as any changes are made.
Optimize for local keywords:
Use local keywords in the meta tags, titles, and content of websites. The local keywords should be relevant to the business’s services or products and should also include the city or town where the business is located. This will help businesses rank for local searches and increase visibility. Understand the customer intent of the search and then use the most appropriate local keyword to target that search.
Focus on citations:
Citations are mentions of the business’s name, address, phone number, or website URL on other websites. Having a large number of high-quality citations from relevant and authoritative sites will help businesses rank better in local search results. Businesses should make sure that all their citations are accurate and up to date.
Encourage customer reviews:
Customer reviews are an important part of a business’s local SEO E-E-A-T strategy. Businesses should actively encourage customers to leave positive reviews on popular review sites like Google, Yelp, and Facebook. This will help build trust with potential customers and improve the overall credibility of the business online.
Community involvement:
Businesses should be actively involved in their local community by participating in events, sponsoring local initiatives, and creating content related to the locality. This will help businesses demonstrate expertise, authoritativeness, and trustworthiness with customers. Moreover, it will enable them to build better relationships with customers and generate more leads.
Better knowledge sharing:
Businesses should create content that is valuable and relevant to local customers. This includes sharing tips, advice, and knowledge related to their industry and locality. Doing this will help businesses establish themselves as thought leaders in the region. For example, a local restaurant can write about the latest food trends and recipes or provide tips for hosting family gatherings.
This is also a great way to pass through the latest algo-update by Google called "Helpful Content Update" that ranks websites with helpful content and punishes sites with less helpful content. So do it right now to win the SERPs.
Third-party website reviews:
One of the key components of a successful local SEO E-E-A-T strategy is third-party website reviews. Businesses should research and select websites that have been reviewed by customers and industry experts. This will help demonstrate trustworthiness, as well as increase visibility for the business in local searches. Furthermore, businesses should regularly monitor these websites for accuracy and update them as needed.
How can an SEO agency help your business with E-E-A-T?
Given the complexity of local SEO and E-E-A-T, many businesses choose to enlist the help of an SEO agency. A reputable SEO agency will have experience in optimizing websites for local searches and building effective E-E-A-T strategies.
They can help businesses identify opportunities to optimize their websites for local search rankings, as well as create content that is valuable and relevant to local customers.
Moreover, an SEO agency will be able to monitor customer reviews on third-party websites and update citations for accuracy. This will help businesses stay ahead of their competition and ensure higher local search results.
Wrapping up!
By following these tips, businesses can create a comprehensive and effective local SEO E-E-A-T strategy that will help them to rank higher in search engine results in any search engine from Bing, Google to SearchOye.com, build trust with customers, and improve their online presence. With the right strategy in place, businesses will be able to attract more customers and generate more leads. Professional SEO services in India or SEO packages can help businesses implement these strategies with ease.
