Anatomy of Virality: What Makes Videos Go Viral and How to Increase Your Chances Through CapCut

Image Source: CapCut

“Viral”, once a word that evoked fear and anxiety among people, has now been given a new and more positive meaning with the rise of the age of social media. It was then associated with the spread of infectious disease, but now the word has been given new light away from the linked negative connotation to it.

In the internet and social media era, viral means the rapid and widespread dissemination of online content. Going viral means gaining a huge amount of exposure and popularity mainly in the online space or platforms. It usually means a tremendous number of views, reactions, comments, and shares have been gained by a posted online content.

What It Takes to Go Viral

Nowadays, going viral is seen as a positive thing and is the goal of many content creators, marketers, or aspiring influencers since virality can be a gateway to more opportunities. It can give content creators the power to influence, whether it may be for the purpose of selling a product or introducing an idea.

Video formats are one of the most popular. While articles and memes have their own appeal, many creators love video content for its combined visual and audio elements and strong ability to influence and elicit emotions. Raw videos can be enhanced using an online video editor to maximize their potential for becoming viral. It is a good thing that video editor online free tools like CapCut can be used to edit videos to create viral online content.

Elements of Viral Content

Not all videos are equal. Here are the elements of a viral video post that sets it apart from the non-viral ones.

Captivating Thumbnail and Title

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People often base their judgment on first impressions. Make your video’s first impression count with an eye-catching thumbnail. Use one or more of CapCut’s amazing professional tools to elevate your video thumbnail.

You can try using the video background remover tool which easily removes your video’s background without the hassle of trying to erase it frame-by-frame. Make your subject pop out by replacing the background with a contrasting color, image, or even another video. Accompany it with bold texts and colors, and an awesome title to boot to truly grab your audience’s attention.

With CapCut, removing your video’s background is as easy as 1-2-3. First, upload your video from your computer, or online storage like Dropbox, Google Drive, and the like. Then, by simply sliding dragging the slider button under the “Remove Background” tab from left to right you can remove your video’s background. Edit the background to your liking by choosing a color, adding a photo, or a video. Et voila, your new background is ready!

Attention-Grabbing Opening

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Speaking of grabbing attention, the opening of your videos should catch their attention and hold it. The first few seconds or scenes are crucial in capturing the viewer’s attention. Make use of the tools available in CapCut to make a bang out of your introduction. Trendy music and awesome side effects can be used to further amp up your video and hold your audience’s attention till the very last second. 

You don’t even have to worry about where to get your groovy tunes from, CapCut has a collection of bopping music tracks and a diverse selection of audio files that will add dimension and mood to your next viral video!

Just upload your video from your computer or online drive, then drag and drop music and audio files from CapCut’s library to your online workspace’s audio timeline. Adjust the audio parameters according to the video it will accompany or according to your preference. You can adjust the timing, speed, volume, and audio transitions. Get experimenting and have fun with it!

Optimal Length

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As the use of technology increases, people’s attention span decreases. If you want to create a short reel for Facebook, Instagram, Youtube, or Tiktok it may be a good idea to keep it under a minute as shorter videos tend to hold the audience’s attention till the end more compared to longer reels. 

Trim out non-essential parts of the videos like pauses and dead air. You may also opt to increase the video speed as long as the video message is still intact and understandable and the video does not look unintentionally ridiculous. Remember to K.I.S.S. or Keep It Short and Simple. Long-form content is different but it is still best to limit clips that are not essential to the message.

Trimming the video through CapCut online video editor is very easy. You can also resize, crop, mirror, and reverse clips as needed. Try out the different tools on your video to see what works best for the message you want to convey.

Professional Editing

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Getting the anticipated cyber fame through viral video content may be more accessible now than you think. A high quality editing software for instance does not require you to invest a big amount of money. In fact, CapCut’s online video editing tool is free to use and accessible to anyone who has a decent internet connection. 

The online tool just proves that free does not equal poor quality. The professional edits created through this free video editor can stand up against paid premium video editor software. Moreover, the quality of the final video also greatly relies on the talent and expertise of those who produce the video. No amount of good editing can save a bad concept.

Nevertheless, CapCut has all the professional tools you may need to try and make your viral video hit. The templates and tools are very modern and trendy while still being easy to use because of their sleek and straightforward user interface.

Conclusion

There is no exact science and no sure-fire way to make a video go viral but the tips mentioned in the article are a basic formula that increases the chance for your video to attain the popularity you want it to achieve. It is great that online video editing tools like CapCut are available to make achieving the goal of going viral more attainable. CapCut has all the best tools for creating awe-inspiring viral videos, and the resource library for the coolest music, freshest filters, and amazing audio for embellishing their videos to their full potential and possible virality.