Virtual Try-On and Fit: The next step of the shopping experience

How do you know if the outfit fits right to you if you didn’t try it on? Well, there was no way to tell it, and changing rooms can be crowded. But now you don’t have to wait for your turn as many businesses are offering virtual try-on. So, while you are shopping online, you can try on and fit. 

Virtual Try-On and Fit: The next step of the shopping experience

Now, as a designer,  you want to explore it more, and we are here to help you. It's the same as you work on your 3D visuals rendering them on the render farm such as RebusFarm, to render all your projects with cloud rendering services but how is it reshaping the industry? Let’s find it out and get on the RebusFarm website and use the free trial to render faster than ever before!

Understanding Virtual Try-On and Fit Technologies

Virtual try-on technology refers to the innovative approach that empowers individuals to experiment with various products, including garments, footwear, cosmetics, and jewelry, by leveraging their device's camera and augmented reality capabilities. 

This technology allows customers to virtually visualize and experience the appearance of the desired products on themselves before making a purchase decision. 

Initially introduced by Converse in 2012, virtual try-ons have gained significant traction, particularly in the era pandemic and now automation and the increasing prevalence of online shopping. Over time, virtual try-on solutions have evolved to offer enhanced user-friendliness and heightened realism, although the quality of outcomes may vary considerably.

3D rendering modeling

3D rendering modeling is one thing that helps you with this virtual Try on and fit technology. Virtual try-on technology, combined with 3D rendering modeling and product configurators, revolutionizes how customers interact with products. 

By leveraging 3D modeling, detailed and lifelike representations of items can be created, enabling them to be superimposed over the customer's image. This allows individuals to visually assess how a product would look and fit on their body, aiding in decision-making. Additionally, the camera integrated within the technology can accurately measure the body, providing recommendations on the best size for the customer.

Furthermore, the integration of virtual try-on technology with 3D product configurators opens up a new realm of customization possibilities for companies. This allows them to offer personalized products that align with the customer's unique preferences, enabling self-expression and a heightened sense of style. 

Benefits of Virtual Try-On and Fit Technologies

Virtual try-on (VTO) offers numerous benefits that enhance the online shopping experience. By replicating the convenience of in-person shopping, VTO allows customers to try on products from the comfort of their homes, saving time and effort. With accurate visualization, customers can virtually assess the fit, style, color, and material of items, enabling them to make more informed purchasing decisions.

Customers can conveniently explore various products

Virtual try-on technology offers customers the convenience of exploring various products without the need to visit physical stores. By using their cameras and augmented reality, customers can virtually try on clothes, shoes, cosmetics, and jewelry from the comfort of their homes. 

This eliminates the time and effort required for traditional shopping methods, allowing customers to browse and experiment with different products conveniently.

Providing a realistic visualization to online shoppers

Virtual try-on technology provides online shoppers with realistic visualization of how products would look on them. By leveraging augmented reality and accurate measurements, customers can see how clothes fit their bodies, how shoes look on their feet, or how cosmetics enhance their appearance. This realistic visualization bridges the gap between online and offline shopping experiences, giving customers more confidence in their purchase decisions and reducing uncertainties related to size, color, or style.

Integration with E-commerce Platforms

Integrating Virtual Try-On technology into various platforms is feasible, except for WIX. However, it is advisable to collaborate with a developer to ensure a customized integration that aligns with the desired user experience. By incorporating Virtual Try-On technology, businesses can experience several positive outcomes, including increased sales, higher click-through rates (CTR), longer session durations, improved foot traffic, and enhanced customer experiences. The integration of Virtual Try-On technology with e-commerce platforms offers cost-saving advantages for businesses. 

By minimizing the necessity for physical inventory and store space, companies can reduce expenses associated with stocking and managing products. This technology allows customers to try on items virtually, eliminating the need for businesses to maintain large quantities of physical stock. Consequently, companies can optimize their inventory management, reduce overhead costs, and allocate resources more efficiently.

User-Friendly Interface

Virtual try-on technology revolutionizes the user experience by offering a user-friendly interface for visualizing products in real-time. This technology enables users to preview how items will look or fit on them before making a purchase, resulting in increased confidence and informed decision-making. Customization options allow users to personalize their virtual try-on experience by adjusting settings like size, color, or style. 

The convenience and accessibility of virtual try-on eliminate the need for physical store visits or dressing room trials, saving time and expenses. Virtual try-on technology boosts customer satisfaction by minimizing the likelihood of product returns and ensuring better fit. 

Moreover, the interactive and engaging nature of virtual try-on adds a fun element to the online shopping journey, creating a memorable experience. In summary, virtual try-on technology enhances the user experience through visual representation, customization options, convenience, reduced returns, and an interactive shopping journey.

The Future of Virtual Try-On and Fit Technologies

Virtual try-on and fit technologies are becoming increasingly popular in the retail industry. Customers can use these technologies to try on clothes and accessories virtually, which can help them make more informed purchasing decisions. 

In the future, customers will be able to create virtual avatars that can interact with retailers and provide valuable insights based on those interactions. These avatars can be used to collect customer data that ties into the business's marketing. 

Customers will be able to create virtual avatars

Creating digital avatars has become easier with the development of AI avatar generators. Companies like Hour One are enabling businesses to easily turn any person into a virtual avatar utilizing any language, which can then be activated. 

The digital-human avatar market size is expected to grow to nearly $527.6 billion by 2030, largely driven by the retail sector and a rising focus on providing 24/7 customer service. As it says in the article ‘’Hour One’s custom digital avatars aim to transform the future of work’’ and you can find it on the VentureBeat website.


In conclusion, virtual try-on and fit technology are revolutionizing the shopping experience by providing convenience, personalization, and increased customer satisfaction. With render farms and other tools of 3D visualization, the shopping experience is going to be the most immersive for future generations.