Cold Email Outreach That Delivers: A SalesAR Case Study with Bulu Group
Cold email outreach often gets dismissed as ineffective, leaving many businesses hesitant to give it a chance. But SalesAR’s partnership with Bulu Group, a fulfillment company specializing in subscription box services, shows that when done thoughtfully, cold outreach can deliver meaningful results.
Bulu Group wanted to expand their presence in industries such as Food, Nutrition, Vitamins, and Pet Brands. Partnering with SalesAR gave them access to a carefully designed outreach strategy aimed at reaching the right decision-makers and turning cold leads into valuable connections.
Turning Cold Leads into Warm Connections
SalesAR’s approach for Bulu Group focused on making every interaction relevant and personalized. Their outreach relied on a highly targeted database and messaging crafted to speak directly to the needs of key industries.
One standout tactic was event-based outreach, where shared experiences at industry events became the foundation for building trust.
“Referencing shared experiences like attending the same event created a sense of familiarity and trust, which made conversations more productive,” said Anastasiia Kuznetsova, Head of Account Department at SalesAR.
This collaborative approach ensured that Bulu Group’s outreach efforts weren’t just about volume but about creating meaningful engagement that aligned with their goals.
Cold Outreach with a Human Touch
The results of this partnership challenge the common belief that cold outreach lacks effectiveness. SalesAR’s event-focused strategy delivered measurable engagement and fostered connections with qualified prospects. By crafting messages around shared experiences, the campaign demonstrated the value of thoughtful, strategic outreach.
“Our partnership with SalesAR showcased how a targeted cold email strategy can deliver real results,” said a representative from Bulu Group. “This approach not only aligned with our business goals but also strengthened our presence in key markets.”
To understand the full details of this successful collaboration, you can explore the Case Study.
