Google’s Pixel 10 Will Push AI Further, But Don’t Expect a Hardware Overhaul

TL;DR:

• Pixel 10 focuses on AI improvements, not a major redesign.
• It will feature Google's first in-house 3nm Tensor G5 chip for better performance and battery.
• Gemini Nano will be deeply integrated for on-device AI features.
• Camera upgrades are minor, with a potential telephoto for the base model.
• Launch is expected around late August with similar pricing.

Google is preparing a modest refresh with its upcoming Pixel 10 lineup, focusing less on hardware redesign and more on under-the-hood improvements, especially around AI.

Photo Credit Mark Teasdale on X

According to Android Central, the Pixel 10 will introduce Google’s first fully in-house mobile chip, dubbed Tensor G5.

Unlike the G3 and prior iterations, this chip is expected to be built on TSMC’s 3nm process, a move designed to improve battery life and performance without changing the device’s form factor.

Prototypes of the Pixel 10 and Pixel 10 Pro, seen by sources involved in accessory manufacturing, indicate minimal changes to the camera bar and chassis.

Google appears to be retaining the visor-like rear module, but with slimmer bezels and slightly flatter edges. Leaked footage from a commercial shoot in Vancouver supports this.

Photo credit: Android Headlines / OnLeaks

Photo Credit Mark Teasdale's Video on X

Internally, the company is betting heavily on generative AI. Pixel 10 will ship with Gemini Nano deeply integrated into Android 15, powering live transcription, summarization, and contextual image editing—all on-device. Mishaal Rahman highlighted these features in a recent breakdown of internal test builds.

Despite the AI push, camera hardware upgrades will be incremental. The standard model may adopt a triple-lens setup, introducing telephoto for the first time on a non-Pro Pixel.

But PhoneArena reports Google may cut megapixels on the wide and ultra-wide sensors to 48MP and 13MP, respectively, to manage costs, at least for the base model.

Google has scheduled internal testing milestones through June, with mass production expected in late July.

Barring supply issues, the Pixel 10 family will be announced at a Made by Google event around August 25, ahead of a September release window.

Pricing discussions are ongoing, but the company is aiming to stay close to current tiers: $799 for Pixel 10, $999 for Pixel 10 Pro.

A Pro XL model is also in testing, though reports from Forbes suggest launch timing may slip.

Google has yet to confirm any of these details officially.