Selena Gomez and Oreo Introduce Horchata-Inspired Cookies

TL;DR:

• Selena Gomez teamed up with Oreo for a new horchata-inspired cookie.
• The cookie has chocolate cinnamon wafers and a dual cream filling.
• Each cookie features six unique designs, including Gomez's signature.
• A portion of sales will support Gomez's Rare Impact Fund.
• Cookies launch online June 2 and nationwide June 9.

Selena Gomez has partnered with Oreo to release a limited-edition cookie inspired by her childhood favorite, horchata, which is a traditional Mexican beverage made from milk, ground rice, and cinnamon.

Photo credit: Oreo

The collaboration features chocolate cinnamon-flavored wafers filled with a blend of cinnamon, chocolate cream, and sweetened condensed milk cream.

Each cookie is embossed with one of six unique designs related to Gomez and her fanbase, the “Selenators,” including her signature. These personalized touches add a special connection for fans and collectors alike.  

Oreo’s vice president, Michelle Deignan, told Food & Wine that:

“We are always striving to push the boundaries of authentic and engaging partnerships and working with Selena Gomez has truly been a game changer,”

Gomez emphasized authenticity in this rare brand partnership, stating her desire to create a product that resonates personally.

She was actively involved in the flavor development process, with her fiancé, music producer Benny Blanco, contributing to taste-testing.

A portion of the proceeds from the cookie sales will benefit the Rare Impact Fund, Gomez’s mental health initiative, aiming to raise $100 million.

The limited-edition cookies will be available for presale online starting June 2, with nationwide retail availability beginning June 9.

Photo credit: Oreo

Flavor Profile

The cookie features chocolate cinnamon-flavored wafers encasing a duo of crème fillings: one layer of chocolate and cinnamon cream, and another of sweetened condensed milk cream. This blend aims to replicate the creamy, spiced essence of horchata in each bite. Gomez emphasized the importance of achieving the right balance, stating, “I took it very seriously… not too much cinnamon but not too little condensed milk. I wanted it to be perfect.”

For the full flavor experience, Gomez recommends enjoying the cookies dipped in milk, which she believes “really brings all the flavors together.”