Xbox Maps Its Next Moves with Tokyo Game Show Broadcast

Microsoft confirmed an Xbox broadcast aligned with Tokyo Game Show 2025, set for September 25 at 3 a.m. Pacific / 6 a.m. Eastern / 7 p.m. in Japan.

Image Credits: Microsoft

The program will showcase titles from Xbox’s own studios alongside updates from partners spanning Japan, Asia, and further afield.

The visual motif will draw viewers into a neon-lit Tokyo environment. According to Xbox Wire, the design places:

“the viewer in a street scene that is distinctly Tokyo, with various signs illuminating the way, all featuring gaming and Xbox iconography”.

Play-through opportunities include Ninja Gaiden 4 at Koei Tecmo’s TGS booth. Developed in cooperation with Team Ninja and published by Xbox Game Studios, the title is scheduled to launch on October 21.

Attendees can also get hands-on experience with the new ROG Xbox Ally and ROG Xbox Ally X, handhelds in collaboration with ASUS, both slated for October 16 release.

More than just games, the broadcast will likely serve as the debut platform for Forza Horizon 6. Reports point to Japan as its setting, and the Tokyo-themed presentation seems intentional.

Fans have even linked it to a social media post from a car studio tied to the franchise, noting their footage of Kei cars—little vehicles iconic to Japan.

Xbox’s reach will be global. The stream will be available via Blue Tube and Twitch, with support in Japanese, English, Korean, various Chinese dialects, Arabic, French, German, Italian, Polish, Spanish (both Castilian and Mexican), Brazilian Portuguese, and Turkish.

Post-broadcast language additions include Canadian French, Hindi, Filipino, and more. Accessibility features include Japanese Sign Language, American Sign Language, and audio descriptions in Japanese and English.

From an industry perspective, this broadcast signals Xbox’s commitment to engaging with the Asian market more dynamically. Including both hardware and high-profile IPs indicates a multi-front approach rather than game-centric messaging alone.

If the rumored Forza Horizon 6 reveal comes through, it would break from Xbox’s habit of saving major announcements for larger showcases like June’s Games Showcase.

That kind of deviation suggests that TGS may become a higher-priority platform for Microsoft’s strategic reveals going forward.

Cross-region emphasis matters too. GamingWire notes the inclusion of Japanese-developed and inspired content in the program’s description.

That fits Microsoft’s broader aim to strengthen ties with Asian studios and audiences.