2025 Word of the Year: “67” Selected by Dictionary.com (meaning and more)

The online reference site Dictionary.com announced on October 29, 2025, that the term “67” (pronounced six-seven, not sixty-seven) is its Word of the Year.

According to Dictionary.com, the decision followed a surge in usage beginning in the summer of 2025, with search interest for “67” rising more than sixfold since June.

The site explains that “67” functions as what they term “classic brainrot slang,” a deliberately nonsensical expression that connects users more by shared usage than by a fixed definition.

The origin of “67” remains imprecise. Dictionary.com traces it back to the 2024 song Doot Doot (6 7) by Skrilla and to viral social-media posts featuring the phrase, including videos referencing NBA player LaMelo Ball and a youth athlete dubbed the “67 Kid”.

67 Word Meaning:

Dictionary.com acknowledges that “67” has no single definition or any actual meaning. However, some social media users interpret it loosely as “so-so” or “maybe this, maybe that,” often paired with a hand gesture where both palms face up and move alternately.

Historically, the Word of the Year selection process by Dictionary.com considers multiple factors, including trending search data, news coverage frequency, and social media usage.

In 2024, the chosen word was “demure”.

The announcement of “67” has generated commentary on whether a numeral qualifies as a “word,” and on the broader evolution of slang driven by online culture and algorithmic spread.

No further information on how long the trend will persist has been published.