WhatsApp May Soon Let You Add Instagram-Inspired 'Questions' to Your Status
WhatsApp has begun testing a new feature that lets users add a question sticker to their status updates, borrowing heavily from Instagram’s interactive tools.
The rollout is limited to Android beta users (version 2.25.29.12) for now.
Here’s how it works: users include a question box alongside their status photo or video. Viewers can tap the sticker and reply privately. Replies are shown only to the status owner.
The platform will notify the poster when someone responds.
There’s also the option to share responses as new status updates, while still keeping responder identities hidden.
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| Screenshots/photo credits: WABetaInfo |
Underlying these features, replies are protected by end-to-end encryption.
Even though the feature is in testing, it draws a clear path for WhatsApp’s next steps. The move suggests Twitch in messaging environments is shifting from broadcast toward dialogue.
Status updates are no longer just one-way broadcasts. With question stickers, WhatsApp is positioning status as an engagement vector.
For companies and marketers, this change matters.
Today, brands use WhatsApp for announcements, customer service, or links. But with question stickers, status updates could become lead generation tools or feedback consoles. A brand might post a product shot and invite direct responses from contacts. The private nature of replies makes it less noisy than group chat or public threads.
Privacy is under the spotlight as WhatsApp’s insistence on encryption for sticker replies is a strategic reassurance. If users mistrust the feature, adoption will lag. The hidden-identity sharing option emphasizes moderation control.
There’s also a signaling effect within Meta’s broader ecosystem.
Earlier in 2025, WhatsApp gained status-sharing integration with Instagram and Facebook via its Accounts Center.
A question sticker boosts composability: a user may design status content once and reuse across platforms, increasing engagement per post.
Still, challenges remain. Adoption speed depends on users upgrading to supported versions and enabling beta features.
Misuse (spam answers, harassment) would force WhatsApp to add moderation, filters, or blocking tools.
Monetization logic could creep in as interactive status might attract ads or sponsored questions that may get the Whatsapp to involve in a conflict with Whatsapp Business offerings.
In short, WhatsApp’s question stickers hint at a subtle but important shift: a status from monologue to micro-dialogue.
In major messaging services, every additional layer of interaction changes user behavior. Watch how this evolves.
