Apple Pay Surpasses $100 Billion in 2025 Merchant Sales, Apple Announces

Apple disclosed that its Apple Pay digital payment service produced more than $100 billion in incremental merchant sales worldwide during 2025.

The figure came as part of a year-end review of the company's services business, which includes offerings such as the App Store, Apple Music and Apple TV.

Eddy Cue, Apple's senior vice president of services, released the details in a statement on Jan. 12, 2026.

"2025 was a record-breaking year for Apple Services, marked by remarkable growth, global expansion, and continuous innovation," Cue said.

"From Apple TV, Apple Music, and Apple News, to daily essentials like Apple Pay and iCloud, we delivered enriching experiences to users worldwide. He added."

Apple Pay also prevented well over $1 billion in fraud globally in 2025, according to the official statement in a blog post.

The service expanded to 89 markets and partnered with more than 11,000 banks and networks, including over 20 local payment systems.

Purchases via Apple Pay grew faster than general consumer spending during the holiday shopping season in November and December 2025.

Apple's App Store recorded 850 million average weekly users in 2025.

Developers earned more than $550 billion from the platform since its inception in 2008.

Credit: Apple