Casio Launches Second G-Shock Collaboration with Beautiful People in Multi-Tone Design

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Casio released the G-Shock GM-S2110BP-5A watch in the United States on January 21, 2026, marking the second collaboration with Japanese fashion brand beautiful people.

Casio Launches Second G-Shock Collaboration with Beautiful People in Multi-Tone Design

The model features a forged stainless steel bezel ion-plated in silver, paired with a gold-tone case and dial, both finished with a hairline texture for contrast.

The brown resin band uses inkjet printing to replicate the grain and shading of aged leather, creating a trompe l'œil effect while preserving lightweight durability.

Priced at $270 through Casio's official U.S. store, the watch includes a complimentary silver-colored beautiful people bag with purchases.

Casio Launches Second G-Shock Collaboration with Beautiful People in Multi-Tone Design

The GM-S2110BP-5A maintains G-Shock's core specifications, including shock resistance, 200-meter water resistance, a hybrid analog-digital display, world time for 31 zones, five daily alarms, a 1/100-second stopwatch and a countdown timer.

The beautiful people logo appears on the band loop and case back.

Casio G-Shock x beautiful people

The collaboration first launched in Japan in December 2025 at ¥38,500.

"Guided by the concept “Brand-new, already broken in,” the design blends contrasting elements through trompe l’oeil detail and visual illusion."

The watch measures 45.9 × 40.5 × 11 millimeters and weighs 55 grams.