Rick Hendrick pays $1 million for one-of-one GM Defense ISV-U
Rick Hendrick bought the first publicly offered GM Defense Infantry Squad Vehicle-Utility at Barrett-Jackson Palm Beach for $1 million, with all of the hammer price going to the Congressional Medal of Honor Foundation, according to statements from GM Defense and Hendrick Motorsports.
The sale took place on April 18, and GM Defense said the vehicle was the first publicly offered ISV-U to cross an auction block.
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| Credit: GM News |
The vehicle itself is a one-of-one 2026 ISV-U, a military-style tactical platform engineered by GM Defense for U.S. Army and allied requirements. GM said the truck was presented in a custom livery tied to the Medal of Honor and the 250th anniversary of the United States, and it was auctioned before an audience that included four living Medal of Honor recipients: David Bellavia, Kyle Carpenter, Terry Richardson and Matt Williams.
“GM Defense is proud to stand alongside the Medal of Honor Foundation and the Congressional Medal of Honor Society,” Steve duMont, president of GM Defense, said in the company’s release.
Hendrick said the vehicle is “built to perform in the world’s most demanding conditions,” and added that he takes “tremendous pride” in the partnership between Hendrick Technical Solutions and GM Defense.
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| Credit: GM News |
The sale extends Hendrick’s long-running role as a prominent bidder on special GM and Chevrolet vehicles, a pattern that has made him one of the most visible collector-car buyers on the Barrett-Jackson stage.
This time, the auction had a charity component at its center, with proceeds directed to programs supporting living Medal of Honor recipients and their families, along with efforts to preserve the medal’s legacy.
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| Credit: GM News |
GM said the ISV-U is built around an ultra-light tactical vehicle concept and that Hendrick also serves as chairman of Hendrick Technical Solutions, which makes the rollover protection system and chassis exoskeleton for the program.
That gives the purchase a rare overlap of personal collecting, corporate involvement and charity support in one sale.
The $1 million result adds another high-profile Hendrick purchase to a collector market that increasingly uses charity auctions to launch halo vehicles and publicize defense-adjacent prototypes.
For GM Defense, the sale also puts a public spotlight on a vehicle family that is usually associated with military procurement rather than collector-car bidding.
