Ferrari Unveils Luce, First Fully Electric Model, as Shares Drop 8%
Ferrari on Monday unveiled the Luce, the Italian automaker's first production fully electric vehicle, in a heavily anticipated event held in Rome.
The five-seat liftback sedan, priced from around €550,000 ($640,000), represents a significant departure for the Maranello-based company known for its high-performance combustion-engine sports cars.
The Luce, designated internally as Type F222, features a battery-electric powertrain with four electric motors, one at each wheel, delivering a combined output exceeding 1,000 horsepower in boost mode.
Ferrari claims acceleration from 0 to 100 km/h in 2.5 seconds, a 0 to 200 km/h time of 6.8 seconds, and a top speed of 310 km/h.
The vehicle draws power from a 122 kWh battery pack operating on an 800-volt architecture, sourced from SK On, with a claimed WLTP range of more than 530 km.
Technical Specifications and Performance Details
The Luce employs a quad-motor all-wheel-drive setup. Rear motors each produce 355 kW, while front motors deliver 105 kW each. Ferrari outlined multiple driving modes:
- Range Mode: 320 kW (around 430 hp), rear-wheel drive, top speed limited to 260 km/h.
- Tour Mode: 460 kW (around 617 hp), all-wheel drive.
- Performance Mode: 725 kW (around 986 hp), permanent all-wheel drive.
- Launch Control: Full system output exceeding 1,050 hp.
The chassis incorporates 75% recycled aluminum, marking the first such use in a Ferrari production vehicle.
It has a wheelbase of 2,961 mm, overall length of 5,026 mm, width of 1,999 mm, and height of 1,544 mm.
Curb weight stands at 2,260 kg with a 47:53 weight distribution. The car supports DC fast charging at up to 350 kW.
Ferrari engineered the vehicle at its Maranello facilities in a dedicated E-Building.
The design process included collaboration with LoveFrom, the creative collective founded by Jony Ive and Marc Newson.
The interior emphasizes tactile controls, simplified forms, and a minimalist layout with reduced reliance on large digital screens.
Features include a three-spoke steering wheel, custom interfaces, and systems that translate motor vibrations into audible feedback for the driver.
Aerodynamic work resulted in the lowest drag coefficient in Ferrari's history, supported by active air shutters and adaptive ride height that lowers the front by 10 mm at cruising speeds.
The company highlighted dedicated noise, vibration, and harshness solutions to balance refinement with characteristic Ferrari handling dynamics.
Market Reaction and Context
Ferrari shares fell as much as 8% in Milan trading following the unveiling before paring some losses to close down around 6%.
The reaction came amid broader caution in the luxury electric vehicle segment, where several manufacturers have adjusted plans due to softening demand.
The Luce is Ferrari's first five-seater production model, featuring four doors and a configuration that includes a rear bench suitable for three passengers.
Boot space measures 597 liters. Deliveries are scheduled to begin in Europe in the fourth quarter of 2026, with U.S. customers expected to receive vehicles in early 2027.
The model was first referenced during Ferrari's Capital Markets Day in October 2025.
The name Luce, Italian for "light," was confirmed in February 2026 as part of a phased reveal that included earlier interior details. Assembly will occur entirely in Maranello.
Ferrari has emphasized that the Luce maintains core brand attributes through in-house developed powertrain components and vehicle dynamics tuned for engagement.
"Ours is not an electric car. Ours is an electric Ferrari," a company video statement noted during development.
The vehicle arrives as Ferrari continues to offer combustion and hybrid models alongside its electric entry.
The company has committed to long-term support for high-voltage components, including factory-backed servicing and updates for batteries and electric systems.
Production is set for the 2027 model year.
The Luce expands Ferrari's lineup with a more spacious and versatile offering while targeting customers seeking electric propulsion within the brand's performance tradition.
Early client feedback on pre-orders was described as positive by executives earlier this year, though the public and market response to the final design has been mixed.
The unveiling marks the completion of a multi-year development effort that included more than 60 new patents related to the electric powertrain and chassis architecture.
Lewis and Charles revealed fully electric Ferrari Luce. pic.twitter.com/5HFrxjcOZJ
— La Gazzetta Ferrari (@GazzettaFerrari) May 25, 2026
Ferrari positioned the Luce as a clean-sheet project designed to deliver performance, refinement, and brand-specific driving character in an electric format.
