Kylie Jenner Wears $50 Million Victoria Secret Bra
The 29-year-old reality star and beauty mogul "Kylie Jenner" became the first non-Angel to wear the jewelled piece, which returned after an eight-year absence and drew both praise and criticism.
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| Credit: Kylie Jenner / Instagram |
Kylie Jenner made her Victoria's Secret Fashion Show debut on Sunday at Sony Pictures Studios in Culver City, California, wearing the brand's Fantasy Bra, valued at $50 million. It is the most expensive Fantasy Bra ever made and the first to appear on the runway since 2018.
The "Most Expensive Victoria's Secret Bra" contains 4,410 natural diamonds weighing 1,373.39 carats in total, set in 18-carat gold, with a 75.54-carat Fancy Vivid yellow diamond at the centre. Victoria's Secret said the centre stone alone is worth $22 million.
The piece has no fabric at all. Fifteen craftspeople at Jacob & Co. spent more than 1,000 hours building it, and it weighs just under four pounds.
Kylie Jenner wore Victoria's Secret Fantasy Bra with a white mini skirt, clear heels and white feathered wings. Her mother, Kris Jenner, and boyfriend Timothée Chalamet watched from the front row.
Kris Jenner even shared a heartfelt Instagram post:
Adam Selman, Victoria's Secret's chief creative officer, told Vogue that Jenner was chosen because she is a "cultural powerhouse." "Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing," he said.
"The show is so big, it's true entertainment, and I think that she is a great catalyst for that." Selman said the "big idea for the show was fandomonium" and that the Fantasy Bra was "one of the things that was requested the most from last year's show."
Jenner is the first non-Angel to wear the Fantasy Bra. Previous wearers include Tyra Banks, Gisele Bündchen, Heidi Klum and Adriana Lima. The choice drew criticism from fans who said the honour should have gone to a veteran model.
The BBC reported that some commenters called it "pure disrespect to real models" and said the show had gone "from iconic glamour to an influencer circus."
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| Credit: Kylie Jenner / Instagram |
Summer Nesbeth, a British model who has walked at New York Fashion Week, told BBC Newsbeat the selection was an attempt to keep up with young fans. "She's an influencer with a lot of power and we are in the social media age," Nesbeth said.
Joel Marlinarson, a social media and marketing expert, told Newsbeat that brands now prioritise "who's going to bring the most eyeballs" over "who fits the cookie cutter definition of a model."
He said younger viewers connect with Jenner, while older fans who remember "the iconic Naomi Campbell era" may see the choice as a "betrayal."
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| Kylie Jenner in Fantasy Bra. Credit: Kylie Jenner / Instagram |
Victoria's Secret scrapped its fashion show after the 2018 edition drew low ratings and criticism that it was sexist and lacked diversity. The show returned on Sunday.
