How to Write a Content Strategy That Will Boost Your Audience Engagement

How to Write a Content Strategy That Will Boost Your Audience EngagementEvery website owner looks for the most efficient way to strengthen their content.

However, generating the buzz you want is not as easy as you may think.

In order to boost your audience engagement, you need to know what to publish and when to publish it.

This is often overwhelming and confusing, which is why we decided to land you a hand and pinpoint the best ways to write your content strategy.

1. Know Your Social Media Metrics

What are your metrics?

Once you know what to measure, you will know how to measure it. For example, if your goal is to generate traffic, you are targeting visitors from websites where you have run a campaign. If you want to generate some interaction, you are measuring the commentary on your social media platforms.

Whichever of the four social media goals you are aiming for, your goal is the one that should dictate your metrics.

2. Concentrate on Your Number of Postings

If you do not post often, you cannot build a successful content strategy. Your social networks must show a reliable and frequent presence for an audience to be interested in your profiles and what you have to offer.

Of course, not everyone has the time or skills to post 5 to 10 times every day and handle various platforms at the same time. And while auto-posting is widely available, the most effective content strategy is one that is platform-specific.

We have a solution for you. Look into some quality writing services reviews and pick out the best company to help you out with your content. Whenever you get stuck, there is an affordable solution available. You should never allow time limitations to ruin your successful content strategy.

3. Pay Attention to Timing

Knowing when to post is equally as important as knowing what to post, perhaps even more.

Determine the time when your target audience is online, and try to post your content during this time. To make sure that your audience has seen your posts, re-post them after some while has passed.

However, limit the re-posting to two or three times. You wouldn’t want to overwhelm the audience with the same posts over and over again.

4. Engage in Interactions

Social media engagement includes interacting with your audience.

Yes, you are actually communicating with the audience through your content, and you will probably use the post to share the important information, but an effective marketing strategy also demands real interactions.

In addition to posting on your social media often, you should engage in real conversations with your audience.

5. Use Helpful Tools

There are many tools that can help you improve your content strategy on social media. Research and keep informed on the latest trends, and implement these in your strategy.

At this point, one of the most popular tools is Google Analytics. Google’s new reports called Data Hub Activity and Trackbacks will provide you with insight on how your users respond to the content.

6. Use Hashtags

Hashtags are the biggest trend now, so if you are not using them, start right away!

According to Steve Cooper, there are five reasons to do this:
  1.     Promotion – they serve to ease the tracking of promotion and its activity across social media
  2.     Conversation – make it easier to start a conversation
  3.     Unification – can be filtered individually or tracked across every major network
  4.     Targeting – are more targeting and makes it easier to engage in social interactions
  5.     Innovation – there is a variety of ways to use them

7. Combine Content with Infographics

Infographics are as popular and effective as hashtags, especially when it comes to content. This is a graphic visual representation of the information you are trying to share, only in a quicker and shorter way.

The best thing about infographics is that they are easily shareable. If you create a good infographic, it can increase your audience faster than you think. Interestingly, infographics are now more often shared than other types of content.

8. Make the Blog Mobile-Friendly

Everyone uses a smartphone nowadays, and you have probably also noticed how often you open blogs and websites from your mobile phone.

Unfortunately, there are many pages that are not very mobile-friendly, and this makes it impossible to navigate through them and see the information shared there.

If you want to increase your audience, you need to make your profiles mobile-friendly.

These are just a few tips on how to increase your audience engagement.

When it comes to content, trends change very rapidly, which means that you must always stay in pace with the latest tools and ways to keep your audience interested.

Finally, the most important strategy you can implement when it comes to content creation and social media is to be persistent in creating the most engaging content for your audience.
Guest contribution by: Robert Morris a marketing manager and a freelance writer. How he writes articles on SEO, content marketing, advertising and works for the