Top 20 Marketing Techniques to Promote Jewelry Store Online

Marketing your jewelry e-commerce store can be lot easier if you have multiple tricks to try and see which one works best in your favor.
So, we have compiled a list of techniques you can use to market your jewelry store without spending a fortune, your Magento, BigCommerce and Shopify Designer.

1.    Gift Cards

Jewelry is still one of the most popular gift option and people spend lots of money to buy the gift for their loved ones. You can take advantage of this and give user an easy way to gift the jewelry to friend or family using your site. You can also sell gift cards on your website which can be bought and send to friend to buy the jewelry of their choice.

2.    Look Book

Promote the jewelry through complete look-book. It is collection of images of your products where you can use models to showcase the jewelry. Seeing the jewelry on a real person gives user a better reason to buy that.

3.    Abandon Cart Recovery

Almost 50% of user on any jewelry store leave the site with products in their cart without completing the order. There are many reasons behind that such as high shipping rates, changed their mind, difficult checkout process, switch to some other more important work etc. You can target those users by installing abandon cart recovery app/plugin on your site and send them better offer afterwards on their email address or ask if they need help in completing the order. Shopify provides abandon cart recovery in their plus plan so moving to plus plan can help your business.

4.    Return Policy

Having the good return policy in place can help your customers in a big way. As people are buying the product online they are always afraid if they don't like the product, can they return the product or exchange that. Not having the clear return policy can be a big turnoff for jewelry buyers.

5.    Popups

Coupon code popups are great. They keep users on your website and entice them to use the coupon and get big savings on products. You can also use exit intent popup to prevent user closing your site. It's important to give a great offer to user who is planning to close your site. Offer should be strong enough to stop user from closing the site and place an order.

6.    Referral Program

This is common that users want to show their jewelry to friends and relatives. You can give commission or discount to users when they refer your website to their friends and their friends buys any product from your jewelry store.

7.    Product Image

Having the great product Jewelry looks better if you place it on models. So you should add model based jewelry images in all products. If possible than provide web cam facility to users so they can take live trial on their face. It can help you to boost your revenue and sales.

Products images quality should be good, it can motivate users to buy your jewelry products.

8.    Product Recommendation

Show similar products in the bottom of the product page. It can make your website more user friendly and help to increase sales and revenue.

9.    Live Chat

Live chat is winning all hearts. Customers love live chat as they can get the answer to their questions easily without wasting so much time to find an answer to their basic question. Live chat increases the sales also help expediting the order process for customers as they have one real person on every page to help them completing the order.

10.    Customer Support & FAQ

You should add customer support email and phone number (recommend toll free number) in the footer area so user can easily ask their questions and issues. You can add FAQ section or link for common questions.

11.    Order Tracking

It's the best practice to provide order tracking feature on the website so user can easily track their order. It will reduce the extra burden on order processing team to answer every person where their products are right now and when can they expect to be delivered to their doorstep.

UPS/USPS/FedEx already have api's to provide order tracking status and these api's can be integrated within the ecommerce store to provide customers an option to track the orders.

You can send order tracking number along with order confirmation email. We can help you setting this up so if you need help, please contact us.

12.    Upsell offers

Upsell offers works well with jewelry stores as well. You can give some discounts to people who buys more than one product or give something free if they X number of products. There are many ways to upsell your jewelry products you just need to think what offer will work best for your customers.

13.    Email Marketing

After collecting customer emails from popup (exit intent popup, time popup, scroll popup), order sign-up, email newsletter sign-up send them offers, coupons and relevant products with call to action button and beautiful images, you can start doing the email marketing. Email marketing is not dead yet. You can send weekly or monthly newsletters with new products and offers. These weekly or monthly e-newsletters can increase the sales upto 5%-10%

14.    Instagram Marketing

Instagram is a popular social media platform where people share their pictures and videos and are used to checking beautiful pictures of people and products. Instagram is repetitively proving that it's  great platform for jewlery store owners as the audience on this app mostly young people who are always trying to look best and great jewelry can definitely help.

15.    Facebook marketing

You should do regular posting on your fan page, you can connect here your most of the jewelry audience. You can also try Facebook paid campaigns which are not expensive.

16.    Pinterest Marketing

Though pinterest is not like instagram where you can sell your products but pinterest surely help bringing traffic to your site which can result into good number of customers. It's important you promote your jewelry effectively on pinterest. Make sure your product title is compelling and can attract the eyeballs.

17.    Sale on third party sites (Amazon, eBay)

Though you have pretty impressive shopify ecommerce store and sales are pretty good, you cannot simply ignore sites like Amazon, Etsy and eBay. These portals can bring lots customers to you and many jewelers have mentioned that they make more sales on these third party sites than their own store.

18.    SEO (Search Engine Marketing)

Optimize your website for search engines so you can get good ranking and traffic from Search Engines like Google, Bing, Yahoo. Though SEO takes time but it's always a best marketing technique as this will give lot better results in the longer run.

19.    PPC (Google Adwords)

You should try Google paid search, display networks (image ads), Gmail ads, YouTube ads and very effective shopping ads. Google Adwords is the best way to get traffic and conversions immediately.

20.    Affiliate marketing

Affiliate marketing is not dead yet and it's becoming getting more popular due to BigCommerce and Shopify web design platforms has flooded e-commerce world and now these buddy entrepreneurs are open to sale other peoples product on their website and earn the commission on every sale.

These are top 20 techniques to promote your jewelry store and if you have any other awesome technique which can help jewelry business, please let us know in the comments and we would love to include them in our blog post.