Reality of Social Media: where people watch and comment on video content

There are 90 countries with the access to the YouTube; this platform has 1.8 billion logged-in viewers every month. Many users of YouTube comes to read about writing essay and thus if you face some difficulties with writing assignments, you can pay for custom essay online and get it done. However, Without any doubt, online video has changed the reality and the way people spend time and interact.

Marketing, Media, Entertainment are totally connected with video production while the number of views on YouTube becomes even more important than traditional prizes or rewards. YouTube simple interface let people promote themselves and influence the level of popularity of any other person.
Video-Reality of Social Media: where people watch and comment on video content

Funny animals, comedy shows, how-to-do videos tend to have the higher number of views and channel subscribers; usually users prefer videos uploaded by people and brands. Videos are more attractive to a large number of viewers, especially streaming because stream videos give an opportunity to be virtually in the same space and time with other people creating the feeling of attachment.

Creating online videos can be considered a winning strategy for all media and social platforms if you are trying to target young audience. In some countries, the popularity of online video is much higher than TV or any traditional media.

Saudi Arabia

Saudi Arabia is a country with the biggest level of Internet penetration across the globe and the greatest level of online videos popularity.

According to the global study by Ampere Analysis,  59% of the population in this country spend approximately 5 hours a day watching online videos;  87 % of Saudi people use smartphones to do this. The winning position of Saudi Arabia in this research may be explained by different factors, but the main reason is the access to the Internet and the predominance of the young population.

Moreover, young people in Saudi are engaged in the production of the videos and channels that have millions of views.  As traditional TV-channels in the country and in the Arab world are a bit disconnected from real life presenting mostly religious-oriented content, the YouTube channels and other video production companies; for example,  UTURN provides consumers the content they really want: entertaining, interesting, and close-to-real-life.


The USA is the country where the popularity of online streaming and videos is predictably high and reaches 85%.

There is a high level of competition in the U.S in this area; YouTube stars and especially young people and kids who create videos to become popular and raise money.  There is an important niche of gaming content, entertaining content, and other kid videos that represent an important part of the market. Such channels as Toys and Colours and ABCkid TV are the most viewed channels in the USA, which actually means that today people start watching videos from the early childhood.

YouTube stars in the field of entertainment and sports are highly responsive to their fans engaging in the relationship with them. They reply to comments, listen attentively to their audience, and provide live communication with them through different channels. In such a way, followers and fans feel like they take part in the interesting activity with other people who are like-minded rather than just viewing it like in case with traditional media.  All in all, the USA is to create trends and open new ways of interaction with consumers on YouTube, which are followed by people in other countries.


Turkey is another country in the Arabic world where videos is extremely popular. There are 95% of all Internet users who regularly watch online video.

There are some restrictions of the freedom of information usage in the country, for example, some websites and social media are banned. Turkish authorities go further trying to regulate online streaming as well.

Nevertheless, as traditional media including TV channels and printed media cannot provide the content most of the people require, consumer choose to watch YouTube channels even if they have to make additional efforts to circumvent the blocked websites or social media. Millennials prefer the content uploaded by real people because they trust more real persons rather than authorities or corporations. 


China is one of the largest counties in terms of population with the percent of Internet users who prefer online video 92%.

Due to the fact that some of the social media platforms, including YouTube, are banned in China, people use local platforms that provide online videos; the most popular are iQiyi, Tencent Video, and Youku Tudou.

Online streaming is a very popular kind of entertainment in China; the stars and influencers may raise a lot of money showing their life and sharing experience in online shows. Some part of profit may come from advertising, but in most cases, followers of streamers support the ones they like to watch. In other words, although Chinese consumers search for different information in English, most of the content they watch and comment are produced in China while they use local websites and platforms, for example, WeChat.

New Zealand

In New Zealand, almost 75% of the population are active social media users while YouTube remains the most widespread network.

Although the level of Internet penetration increases, the traditional media are still popular in New Zealand.

Older people prefer TV or Radio-channels to watch sports, weather, entertainment content. Nevertheless, respondents use the Internet to do research, find some information and also watch the news; the popularity of videos of Internet users reaches 91%.

However, these trends do not mean that streaming and YouTube content will someday replace traditional media. One of the main reason is that intrusive adware appears nowadays on YouTube just like on the TV channels.

Many consumers stop using YouTube because it resembles TV, with the influencers who may promote or and criticize any event, product, or person just like it was in times of Television dominance. YouTube is today's leader but that does not mean it will last for other.

Other companies and networks may provide the same options but decrease the number of annoying ads and win its part of a market. China's example proves that there are many other platforms good for sharing videos and streaming except YouTube.