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Content Marketing Strategies to Try in 2019

Updated on:

Feb 20, 2019

at: / Edited by: Umer Idrisi
Content Marketing Strategies to Try in 2019
No matter what type of business you have, whether you’re a real estate agent who’s looking for clients that want to buy Philadelphia condos for sale or you’re running a graphic design company, content marketing is a vital part of any successful marketing strategy.

Content marketing is a whole lot more than just a buzzword – according to some of the latest statistics by Pew Research, 77% of Americans go online every day, with 26% of those online almost constantly.

If you don’t have a good content marketing strategy, you’re going to be missing out on a lot of potential buyers. Those buyers demand compelling, relevant and creative content by brands that are important to them.

The only thing we know for sure about content marketing in 2019 is that it will become even more critical.

A Content Marketing Plan

Many businesses are using content marketing without a real plan. Now is the time to change that as it will help you create content that’s aligned with your business goals.

It should serve your audience in a meaningful way that helps to achieve those goals. You can’t simply throw out content and hope that some of it sticks. A sound content strategy will support those on both sides of your product: people who are still figuring out what their biggest challenges are, and those who are already using your product to overcome those challenges.

Your content should reinforce the solution or solutions you're offering, turning your customers into more qualified users of your product.

Quality, Original Content – Not Clickbait

Relevant content increases the odds of purchase while clickbait immediately turns many potential customers away.

It’s pretty simple – your content needs to be original and relevant based on your own ideas. If you aren’t sure how to go about it, hire a writer or consultant to help. Don’t be tempted to copy the hottest headlines or topics that have gone viral.

Consumers are getting a lot savvier, and they want real content that can help them solve their problems.

Use Live Video

Video content is great and arguably a must for 2019. It’s a compelling story-telling medium opening up countless possibilities for communicating your story and building relationships.

It’s a great way to captivate viewers, holding their attention while evoking emotion that can lead to a purchase or sharing. Cisco has predicted that by 2021, 80% of the world’s internet traffic will be video-based, noting that live video will play a big part.

Just a few of the possibilities including live streaming, product demos and hosting Q&A sessions.

Artificial Intelligence

Artificial intelligence, or AI, is a game changer. With it, computers are trained to accomplish certain things by processing vast amounts of data and recognizing patterns within them. It continues to grow every day at a rapid rate and is revolutionizing nearly every industry.

It can be used for planning blog topics, reviewing analysis, discovering key works, accessing data reports and much more. It enables the gathering of information that can be used for providing more personalized experiences.

You’ll be able to get valuable insight immediately into what your target audience is looking for and what type of content would be the most successful.
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  1. Thanks for the great tips! These are all great strategies that every marketer should at least be playing with starting yesterday.

    ReplyDelete
    Replies
    1. Hey,

      Yes, you are right, every marketer should try these strategies and know which one is working great for their market.

      Thanks!

      Delete
  2. It's really true and should be done in correct manner. Though it cost a little, results are marvelous. I am also an shop owner and running a grocery shop. One of my friend who is a marketing expert help me grow my business online.

    ReplyDelete

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