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Google Site Diversity Update will Help More Content Publishers

Updated on:

Jun 12, 2019

at: / Edited by: Umer Idrisi
Google Site Diversity Update will Help More Content Publishers
Google's newest search algorithm update titled as "Site Diversity Change" will help more content publishers to have a spot on top 10 search results.

As from now (after this update) Google will be showing more diverse results for each search query then ever before, it will prevent results from same domain names.


Google officially tweeted:
Have you ever done a search and gotten many listings all from the same site in the top results? We’ve heard your feedback about this and wanting more variety. A new change now launching in Google Search is designed to provide more site diversity in our results….
This is what you will witness as from now, there will be more sites for every search query. However, this doesn't mean that it will impact every URL:
This site diversity change means that you usually won’t see more than two listings from the same site in our top results. However, we may still show more than two in cases where our systems determine it’s especially relevant to do so for a particular search….
There will be still two/three results from the same site for a particular search term and it also includes the direct search terms like when you type DailyMail, you will get most of the results from DailyMail's official website.

While when you are trying to search for something like "how to get rid of dandruff" you will see different sites for each result.

This site diversity update will also impact sub-domains and main-domains, as there were some content marketers and strategists, who recommend to use a sub-domain and publish relative content from the main domain for a highly engaging audience building and more search traffic, this is what Google has to say to them:
Site diversity will generally treat subdomains as part of a root domain. IE: listings from subdomains and the root domain will all be considered from the same single site. However, subdomains are treated as separate sites for diversity purposes when deemed relevant to do so…
This is what Google is telling every content marketer to be at safe side and play professionally, as Google is announcing such updates for the very first time, they also tweeted that:
Finally, the site diversity launch is separate from the June 2019 Core Update that began this week. These are two different, unconnected releases.
So, don't get stuck in Google's broad core algo update, this domain diversity or site diversity change is another update by Google which is not connected to any other algo update.

How to bypass Google's Site Diversity Algorithm?

This is the first and will be the most asked question after the release of this new update, as people will search about this to find a solution for ranking their two-same-content pages on first 10 results.

The key takeaway here is to supercharge your website, and stick to a niche, provide more resources and publish complete guides.

For example: If you are going to publish an article about "How to play football", try to cover as many topics as you can around the main topic and create a mini-course on this with at least a few connected blog posts. See below:

  • What is football and how to buy
  • Where we can play football
  • How to join football clubs with low fee
  • How to play football like a professional player
  • What to do for joining a national football team
And much more, you can publish blog posts on each of these topics and then connected them with each other, provide a table of content on every blog post and ask readers to read this series of blog posts as a course for making themselves, professional football players.


If you are still out of site diversity update ideas then you can comment and ask your questions, I will do my best to answer you and give accurate tips.

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