Amazon Competitors: Top 10 Competitors of Amazon (Pros and Cons)

Amazon Competitors: Top 10 Competitors of Amazon (Pros and Cons)
Amazon is a tremendous internet-based business that mainly sells books, movies, toys, electronics, household items, video games, software, music, and other goods.

It either sells these goods to their clients directly or acts as an intermediary between other retailers and’s millions of customers.

When the company started in 1995, it was only known for selling books. Within a month of its initiation, the company shipped books successfully to more than 40 different countries.

From that point forward, Amazon has turned out to be one of the biggest internet business organizations in the world.               

The key factors behind their success are as follows:
  • Innovative Technological Developments
  • Customer services
  • Product Variation
However, there are other competitors of as well.

Top 10 Competitors of Amazon

The top 10 Amazon competitors are:
  1. Alibaba
  2. Walmart
  3. eBay
  4. Flipkart
  5. Kroger
  6. JD
  7. Otto
  8. Costco
  9. Walgreens
  10. iTunes

1. Alibaba is An Amazon Competitor
Alibaba is one of the largest and rapidly growing e-commerce companies. takes into account numerous purchasers and merchants across the world.

It primarily sells products like clothing, accessories, gadgets, home appliances, toys furniture, cosmetics, service equipment and many more.

  • It is bigger than Amazon.
  • Rapid growth.
  • It has a better business model as it acts only as a middleman between the buyers and sellers.
  • No Authority.
  • Investors won’t own shares in Alibaba directly due to Chinese law.
  • Bad reputation among US consumers.

2. Walmart

Walmart store is An Amazon Competitor
Walmart, Inc., which is formerly known as Walmart store, is the biggest retailer company and one of the largest corporations in the world.

It sells products like deli items, household products, frozen dinners, kitchen appliances, party supplies, beverages, cereals, etc. offers a wide range of good quality products. In addition to the products, they also provide a friendly service and have daily offers at low prices.

  • Affordable price.
  • Free deliveries on certain items ordered.
  • Best place to buy usable products that are inexpensive.
  • Illegal workers.
  • Not a safe environment for employees.
  • Racism.

3. eBay is An Amazon Competitor
eBay is the first and leading auction e-commerce site. eBay is an online market where customers and business people communicate to buy and sell products.

It is the largest shopping center in the world on the Internet.

It offers a large variety of products like antiques, clothing, consumer electronics, stuffed toys, pet supplies, pottery, books, crafts, etc. The eBay displays the details of the selling products with pictures, description, price, payment options, and shipment details.

  • Easy process of ordering a product.
  • A vast collection of brands to choose from.
  • The products are fun to choose from.
  • Most of the sellers have the return policy.
  • You cannot be certain of the stock you are purchasing.
  • The delivery is expensive, especially if you are a buyer in a different country as you have to pay international delivery charges.

4. Flipkart is An Amazon Competitor
Flipkart is an internationally recognized e-commerce website.

Their product categories include clothing, accessories, mobiles, computer peripherals, furnishing, home d├ęcor, etc. Customers can place an order using their website or their application.

By using its easy-to-use interface, customers will have a smooth purchase flow, from product selection, payment, order tracking, and product delivery.

  • On special occasions, Flipkart organizes contests.
  • The website display makes selecting pretty easy.
  • Humble customer care.
  • Fewer unique products.

5. Kroger is An Amazon Competitor
Kroger is a very famous online store.

Kroger marketable strategy incorporates outlet center with better costs, general stores, and multi-retail stores. It gives a good range of items to the clients.

Kroger sells different things like grocery, personal care products, cleaning, household items, florals, etc.

  • You can track your spending.
  • Easy services.
  • You cannot grab deals on clearance sales.

6. JD is An Amazon Competitor is a technology-oriented platform that develops a scalable platform and provides adequate services to its customers and partners.

Due to these characteristics and popularity, is considered one of Amazon's main competitors. Their shipment is reliable and faster (often the next day or the same day), and you can pay at the door.

If you want to return something, they will pick it up at your offers a wide range of Chinese products at a feasible price. Their product categories include electronics, clothing, computers, phones, etc.

  • Fast delivery options
  • Lack of good quality products


OTTO is An Amazon Competitor
Otto is one of the most visited platforms in the world to buy almost anything you want, through an innovative and easy-to-use interface that is presented on their website.

Otto offers products in categories such as fashion, sports, electronics, home, and life. They provide the best products and offer a wide range of product categories to the buyers.

With its splendid association with the most sought after external brands, Otto is currently known as one of the top web-based business organizations on the planet.

  • An Organization with fabulous qualities
  • Lack of significant discounts

8. Costco

Costco is An Amazon Competitor
Costco is the largest department store in the world with 750 stores, 90 million members and $ 129 billion in revenue in 2017.

Costco is known for its low prices, bulk purchases, high-quality merchandise and a policy of very generous return. The main categories of products offered to their customers are electronics, furniture, gifts, books, jewelry, home and kitchen, office products, clothing, baby products and much more under one roof.

Due to its wide reach of offline retail businesses, Costco is considered one of Amazon's main competitors. Unfortunately, you cannot just go into Costco and get access to all these benefits.

To gain access, you must become a member and pay annual membership dues. It is a popular chain of stores only for members globally. Costco is also famous for it's retail of organic foods, roast chicken, premium beer and wine.

  • Low Prices
  • Membership fees

9. Walgreens

Walgreens is An Amazon Competitor
Walgreens is one of the main online drug stores in the United States of America.

It began its underlying tasks as a medication store and later wandered into setting up frozen yogurt and liquor stores. Their product categories include paper products, milk, cereal, soda, coffee, makeup,
Cleaning supplies, Candy bars, etc.

  • Discounts on products
  • Delay in delivery

10. iTunes

Apple's iTunes is An Amazon Competitor
Apple began the iTunes venture when it understood that customary music arrangements were gradually offering an approach to MP3s.

Today, iTunes also hosts a large collection of movies and television shows, ranging from the latest releases to old and obscure movies that are hard to find.

iTunes allows users to track their music, movies, and podcasts in one place. It has been a staple of Apple for a long time, and it works with all its products. Users can use iTunes to play, download and organize digital media files.

  • High - quality internet radio
  • Over 40 million songs in the music catalog
  • DRM protected songs
  • No free/Ad-supported Tier


Amazon is the world’s no.1 online store due to its wide product variety, strategies, and leadership. Amazon has more than 240 million customers worldwide.

Many potential buyers are looking for products only on Amazon.