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Google Chrome's Built-in Ad-blocker will Target Annoying Video Ads from August 5

by on Feb 6, 2020
Google Chrome's Built-in Ad-blocker will Target Annoying Video Ads from August 5
Almost everybody wants to get rid of annoying intrusive ads that show under, after and even before the videos and without any skip button. As part of Better Ads Standards, the Coalition for Better Ads the team announced that there are several ad-types that people don't want to see in videos.

Google team announced that they are going to make the Chrome browser's built-in ad blocker to look for annoying and intrusive ads that are ruining the video experience on Chrome and then block them starting from the 5th of August 2020.

The reports say, based on 45,000 viewers from the whole world, the three ad formats are not good and people want them to be blocked automatically. Here are some details:

  • Pre-roll ads: Long, non-skippable ads or groups of ads longer than 31 seconds that appear before a video.
  • Mid-roll ads: Ads of any duration that appear in the middle of a video.
  • Image or text ads: Any ads that appear on top of a playing video and are in the middle third of the video player window (or cover more than 20% of the video content).
NOTE: This statement is for videos not longer than 8 minutes and the videos longer than 8 minutes will still have these ads on them.

The team behind Coalition for Better Ads standards announced that any web-master running such ads should stop in the next four months as Google Chrome will be on work from the 5th of August to stop such ads automatically in Chrome Browser.

It also applies to YouTube ads as Google said:
"It’s important to note that YouTube.com, like other websites with video content, will be reviewed for compliance with the Standards. Similar to the previous Better Ads Standards, we’ll update our product plans across our ad platforms, including YouTube, as a result of this standard, and leverage the research as a tool to help guide product development in the future."
So, there are big chances that other video sites will have to suffer a low revenue or bad user experience on Chrome.

On the other hand, it is the best way for consumers to watch videos in a less cluttered way.

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