The Verge Rolls Out Personalized Following Feeds and Daily Newsletter

Users of tech news site The Verge can now tailor their experience by following specific authors and topics, and receive a custom email digest each morning to keep up with latest updates on their own favorite topics. The update launched on July 22, giving readers more control over which stories appear on the homepage.

Photo Credit: The Verge

Readers gain a new “Following” toggle on the homepage to curate content from selected topics and journalists. A plus-sign icon appears next to authors and topics across the site, allowing users to add them to their personalized feed. All features are free, but require a Verge account.

Alongside this feature, The Verge introduced a daily email newsletter called The Verge Daily. Yes, a top-stories only newsletter sent to you via email at 7 AM ET on every day with hand-picked content by the editorial staff.

The Verge author Jacob Kastrenakes who announced these features explained this update supports the publication’s effort to build a more direct relationship with readers. As The Verge relies less on external platforms like search engines and focuses instead on loyal readers, it will be great addition to let the readers engage more with the site.

This follows a pattern of feature releases aimed at better engagement. A 2022 homepage redesign improved navigation, and late-2024 saw the launch of a subscription service. The new personalization tools continue that strategy by rewarding logged-in users with tailored content feeds and newsletter access.

This customization echoes recent trends seen in other platforms, including RSS readers and social networks, that prioritize curated content. The Verge’s new Following toggle turns its site into a more personalized reading environment (mirroring the flexibility found in social media timelines) while keeping editorial control anchored in-house.  

Future updates include subscriber-exclusive newsletters supplementing The Verge Daily, and deeper personalization options through the year.

Jacob noted the goal is to offer multiple, customizable touchpoints so readers can engage directly, without intermediary platforms calling it as “deeper personalization features”.