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How to Leverage Long-Tail Keywords for Your SEO

Jul 13, 2020

How to Leverage Long-Tail Keywords for Your SEO
One way to lift your SEO strategies is through using long-tail keywords. Having that said, if you are not using a long-tail keyword in your marketing campaigns, then you are missing a lot of opportunities.

According to WordStream research, the top 10 percent of all landing pages convert at a frequency of 11.45 percent. The average conversion rate, on the other hand, for long-tail keywords is about 36 percent. As you can see the difference is very huge.

If you know how to look for a long-tail keyword that does not mean you know how to utilize them properly and effectively. Though it is alluring to use as many long-tail keywords as you can on your website you have to be tactical with regards to the placement.

So to help you in making the most of your keywords, here’s how to leverage long-tail keywords for your SEO. But before that, let’s first find what these keywords actually mean.

What is a Long Tail Keyword?

A long-tail keyword refers to particular that consists of three to five words or longer. Usually, the longer keywords tend to rank higher.

Moreover, this keyword is often characterized by lower competitions and lower search volumes. Though a long tail keyword draws lesser traffic, the traffic they bring is actually more valuable and focused. This is because most users who are incorporating a long tail keyword to search engines are interested in your offers.

3 Ways to Leverage Long Tail Keywords for SEO

  • Use conversational language
Whether you are using Siri to look for a hotel where you can stay or asking Alexa to play your favorite music, nobody can deny how important voice searches are.

Searching for something thru voice will make one’s life much easier. However, it is worth mentioning that it may possibly cause glitches for your SEO and social media strategies.

In the actual fact, voice searches make people feel uneasy most especially those in the SEO world. The fright is that they’ll capture the behavior of the consumer and abandon all the websites that are traditionally optimized.

But as the days passed by, it is important that you adjust to the changes that happen in the digital community that is gradually depending on voice searches to look for sites.

For you to strive, you need to use long-tail keywords. Actually, such keywords will become more conversational since people will be asking queries as they would to others.

The majority of voices today are local searches that offer you more reasons to prioritize long-tail keywords.
  • Include the keyword in the introduction, subheading, and conclusion
If the long tail keyword you’re planning to use is “How to find the best digital marketing agency” there is a possibility that you will not be able to use it often in the body of your content. But, at least, you should try to use the keyword to your introduction, the subheading of your content where possible and conclusion.

Introduction: This is where you can explain your content’s nature and why you are writing about how to choose the best agency. It really makes sense that your target long-tail keyword is seen in this part of your content.

Subheading: You can use subheadings to draw the attention of your readers to your keyword. This will also remind the search engine of what you want to rank for. But don’t force to use the keyword if it does not fit.

Conclusion: It is a natural place where you can place the long tail keyword since it is where you close the discussion and reflect on what you have covered.
  • Concentrate on and incorporate intent keywords
When you are collecting long-tail keywords for the SEO content of your website it is recommended that you include an intent keyword.

Most of the time intent keyword is commercial in nature. What’s more, it tends to represent the late phase of a sales funnel.

When buying something online, admit it or not you are doing research before making a final decision. Before online searchers reach final purchasing decisions they will go over the consumer’s journey for the details they need. As a matter of fact, this is when buyers start to drift down more toward a long tail keyword to obtain more specific results for a certain product or serviced they are interested in. Bear in mind that the correct keywords will reflect on what users are looking for in this journey.

Conclusion:

Without a doubt, incorporating a long tail keyword will help you in ranking your site higher and making more sales. Nevertheless, by simply following the three ways mentioned above we are certain that you will be able to make the most of your long-tail keywords.

We hope that this content has helped you in leveraging your long-tail keywords for your SEO.

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