How to Choose the Best SEO Agency? Look at these 4 Factors

How to Choose the Best SEO Agency? Look at these 4 Factors

Not to brag but choosing the right SEO agency can have significant consequences for your business and your bank account!

Now, this may sound rough but the major difference between a boom in organic traffic and a decrease in your Google rankings boils down to good and bad SEO.   

Adam Audette once said, "Today, it's not about 'get the traffic’ - it's about 'get the targeted and relevant traffic.' And good search engine optimization helps you with that!   

But SEO is not just another term with three letters – it has several aspects to focus on, including -  

  • Keyword research   
  • User intent   
  • Crawling   
  • Indexing   
  • Content
  • Links   
  • Technical SEO   

However, getting all these aspects right is not as easy as it seems! If you're already worried about handling SEO for your business, we suggest you hire an SEO agency.   

SEO Agency – What Can it Help You With?  

Before we lay down the secrets to finding the right SEO agency for your business, we would like to acquaint you with the benefits of one.   

Outsourcing your SEO needs to an SEO agency can:

  • Improve rankings   
  • Create brand awareness  
  • Increase website traffic   
  • Build credibility for your brand  
  • Improve several aspects of the website, such as speed and mobile-friendliness  
  • Get you ahead of the competition   

Convincing enough, right? But hiring a trusted SEO agency isn't all unicorns. There are various scam artists in the market that don't offer what they claim. But don’t worry, here we list down the easiest ways to hire the right SEO agency.     

SEO Isn't Magic; Avoid Agencies that Make You Believe in it  

Search engine optimization (SEO) is the process of optimizing a website to boost organic traffic. We would be lying if we say that SEO is easy; it's not!   

People who claim they have special insights into Google's algorithms or play up the mystique associated with SEO are usually lying.   

Instead, a good SEO agency focuses on how search engines work and constant modifications in Google's algorithms. In addition, shortcuts like keyword stuffing, buying links, and cloaking can demote a website. Make sure to avoid SEO agencies that are fond of taking such alternative routes. 

Don't Just Go by a Google Search; Instead, Go by Word of Mouth   

Why shouldn't you choose an SEO agency based on their ranking of search engines? Because the smartest SEO specialists are too busy optimizing websites for their clients.   

The best SEO agencies usually have a lot of long-term clients who refer members of their professional circle to the same services. Such companies do not necessarily rank for the keywords like 'best SEO agency' and 'best SEO services'.  

However, do not necessarily ignore the ones that rank higher; some good SEO agencies rank higher by using an effective strategy. 

Do Not Ignore the Metrics; Choose the One that Charts Your Progress   

Once you've narrowed down your options, you must focus on how the SEO agency charts your progress.   

Before outsourcing your SEO requirements, you and the SEO agency must be on the same page regarding key performance indicators. Since there is so much data, it's easy to get lost. This means that the SEO agency must know which metrics are essential for your business.   

Important: Conversion rate, click-through rate, organic traffic, and bounce rate are the key performance indicators to focus on. 

Choose an Agency that Communicates Effectively  

Although you have access to the tools that the SEO agency is using to measure KPIs, such as Google Analytics and SEMRush, you don't need to necessarily spend time analyzing all the data. For this, you need a team that communicates effectively and fosters trust.

Bottom Line 

SEO is important, and it's crucial for businesses. But can you think of doing SEO manually? No? We can't either! 

While there are so many tools out there, nothing can replace the industry's seasoned practitioners. If you're also looking for expertise and experience, we suggest connecting with an SEO agency like AdLift. 

The company has successfully improved ranking and increased traffic for several brands, including Titan Eye Plus and Paypal. Moreover, it ranks in the top 100 SERPs for certain targeted keywords, including 'Top SEO Agency in India'. 

Be the next to reach a wider audience for your brand; you're just filling out a form away!