Key Benefits of Doing an Online Giveaway Contest
Promotions and contests have always been a good and proven way to attract customers and increase sales. You have probably noticed that thousands of companies from large brands and huge retail sales networks to small businesses already know this. It is no different on the Internet. Here, too, the organization of a contest with prizes is an excellent marketing move that often turns into success. In this article, we will consider why it is worth organizing an online contest and what main benefits it can bring to your brand, product, or service.
Promotions and contests have always been a good and proven way to attract customers and increase sales. You have probably noticed that thousands of companies from large brands and huge retail sales networks to small businesses already know this.
It is no different on the Internet. Here, too, the organization of a contest with prizes is an excellent marketing move that often turns into success. In this article, we will consider why it is worth organizing an online contest and what main benefits it can bring to your brand, product, or service.
Huge Marketing Potential
The online giveaway has huge marketing potential. This is because, in the competition with prizes, an element of fun and game is added to the element of promotion. This spirit of fun is essential to many marketing strategies, not only giveaways, and very often is responsible for their success. Especially because in the real world we are often too overwhelmed by the marketing activities of companies. Using a giveaway contest adds fun and game spirit to your marketing strategy, and this value is not to be underestimated.
Wide Range
By organizing a contest online, you have a chance to reach a very wide audience. In a traditional contest with prizes, it would have to be limited to a more or less defined group of people whom it would be technically possible to reach, e.g. your current customers.
It's different on the Internet. Here, not only do you not have to narrow down your audience to your clients, but thanks to the viral effect, you can possibly reach an audience that you may not have had any idea about. This opens up new opportunities for your business, website, or blog: to promote, increase your lead generation, and boost your sales.
Affordability
Among the main advantages of organizing an online competition definitely is its affordability as many competition apps are providing the basic options for free that is a helping hand for small businesses. The prizes you are going to give away can be your own products and services. Moreover, this is probably in most cases the best prize you can imagine. When you offer your product or services as a reward, you not only pay attention to them, but you also create a buzz around them. This also fully serves their promotion. Running online sweepstakes is also affordable in the other aspect: you do not need advanced and expensive tools to organize them.
Ease of Implementation
You probably think that running a giveaway with prizes on the Internet is a complicated marketing task that requires a lot of time.
Nope... There are many ways to organize such a contest. You can even do it all by yourself using your Twitter account or Facebook by selecting a random participant who commented or shared your post.
You can also use giveaway creation tools such as Socialman, which will allow you to quickly create a contest on multiple social media platforms at once. The winner selection process and your communication with participants will also be easier when using it. Moreover, it gives you much more opportunities for adding a viral cross-platform impact to your contest.
Conclusion
While doing a contest with prizes is a fun way to attract new customers for your product and service, running it online adds even more advantages. A giveaway on the internet is not only attractive but also an affordable and easy-to-run promotion for your business. It has the potential to reach a much broader audience than you can expect.
