8 Design Tips for Social Networks

You might think that design for social networks has little science. The reality is that more and more tools bring designs, colors, and typographies that allow anyone, regardless of profession, to create their pieces for social networks.

8 Design Tips for Social Networks

Whether this is your case or if you are a designer, there are essential elements for your pieces to achieve the impact you want in your social networks. Here are tips to captivate your audience with your designs.

1. Before you start, be clear about the identity of your brand or project

There is a big difference between seeing a messy Instagram feed, full of colors and without harmony, and entering a profile with colors, typographies, and photographs that relate to your brand's or project's values.

This is what branding is all about. The identity of your social networks should reflect who you are, why you do what you do, and your relationship with your followers. It's not just about looking pretty; it's about telling a story through design.

So, when designing your social networks, it's important to remember that several elements contribute to the success of the right design, among which is cool marketing. One of its components is using discount codes to allow your audience to try out your services. For example, a prime sample of this is the discount code for paperhelp org for those looking for reliable writing assistance.

2. Think about your content before you design it

Commonly, you find yourself without ideas on what to publish or that your profile is becoming monotonous. For this reason, we advise you to write a list of the types of content that your networks can have. 

Here's an example: if you have a healthy eating business, you can diversify your content into different types of posts. On LinkedIn, you could post short articles about eating at work, while on Instagram, you can post a series of tips when buying food, and on TikTok, a recipe for quick and healthy lunches can be eye-catching for your audience.

This being the case, defining different content for your social networks and organizing it in a content grid before designing it is fundamental to having a successful flow of publications.

3. Make use of all the graphic possibilities that exist in your networks

Social networks have different objectives: writing, informing, sharing photos, and videos, among many others. Despite their differences, they all have something in common: visual elements are essential for audiences to stay with your content.

Check other profiles on the social networks you use and find the spaces available for design: banners or headers, profile pictures, cover photos, among others. These elements will give your social networks seriousness, forcefulness, and cohesion. 

Now, it's no use if you use one style on Instagram and another on LinkedIn. Make sure that all your social networks are visually coherent so that clients will recognize you on any platform when they search for you. 

4. Don't forget editorial consistency

While we are talking about the design of your social networks, there is one aspect of design that we cannot overlook: editorial design. This is not only about the layout but that everything you write is aligned with what your audience sees. 

Think about how you are going to communicate with your audience: Are you distant and serious? Do you want to treat them as a friend? Think about how you want them to feel when they read your content, and remember: your way of communicating should be reflected in the whole structure of your social networks.

5. Take care of the resolution and quality of your designs

It is useless to design all your content if it is not of the best quality when published. You may look inexperienced, or, even worse, your audience may think that they don't care enough about you. 

The resolution, as a digital concept, is the number of pixels displayed on a screen. To put it more simply: it is the quality of your images or videos and the sharpness with which they will be viewed. For social networks, the minimum resolution you should use is 72 pixels. 

6. Use design trends for networks, but carefully

It is easy to make the mistake of designing your brand's branding and graphic pieces or project with the aesthetics of a trend. But if they are trends, why is it a mistake?

If you look closely, you will notice that many profiles on social networks start to look alike. While they are designs that catch audiences' attention, there is a high probability that they will start to repeat themselves or quickly fall out of favor. 

You must be able to stay with the times, which means adapting to fashions but building a solid and strong identity that can last for years and, why not, decades.

7. Make a design for networks that makes people want to share it

If you are already a creator of content for social networks, you should know that the most important indicator to know if your publication is successful is the number of "shares" or times it was shared. 

When planning your design, you should ask yourself, is this content something my audience would want to share with someone? If the answer is yes, make sure your message is visually appealing. If the answer is no, it may be time to think of new ideas.

8. Create templates and don't fall behind

Working in social networks requires two essential elements: consistency and agility. When you have a brand, a project, or even a personal profile that you want to promote, you should know that this is just one of the many activities you must carry out to make your ideas a reality.

For example, if you want to promote a profile as an influencer, you should not only be active on social networks. You must dedicate time and effort to creating alliances, going to meetings or events, and fulfilling work commitments. So where do you find the time to create all the content you need?

To get it all done, design templates on which editing content is efficient without losing the quality of your design. Save styles, fonts, formats, and colors to avoid wasting time and gain agility.

Final thoughts

We know that the algorithm may seem scary and difficult to understand but remember: the success of your social networks lies in taking care of your audience and delivering valuable content that interests and pleases them visually.