A Brief Guide On Understanding The 5 Types Of CRM Pricing Models

Marketing can be a lot of work. It can take up tons of resources and manpower as well. The marketing team faces all the woes, from coming up with creative ideas to going through an avalanche of data to sort them- they have it all. However, in this day and age of technology, you can simply put the tedium of sorting through data on the machine and focus on the more essential areas, like brainstorming new strategies to bring new leads or convert warm ones. This is where CRM or customer relationship management software come to play. You can streamline your work more efficiently and effectively with the right one beside you. 

A Brief Guide On Understanding The 5 Types Of CRM Pricing Models

So, here is a brief guide on the most popular 5 types of CRM pricing models- 

Per-user

This revolves around a pay-per-user-based model where you pay individually for people using it. This is great if you are just starting out or you are a small business. This way, everyone can get the most out of the system. The payment is usually every month. You determine how many you want to begin with and keep adding as needed. The model is very flexible. 

Flat-fee

Here you pay a certain fixed amount, and you can get as many people to use it and as many features as they can. This model is great if you have a sizable company and can make the most of it. You can be billed annually or monthly like a subscription. For example, the CRM drip comes with such a subscription model, and it also provides a free trial for customers who wants to try dipping their toe in the water. Drip CRM pricing is very lucrative and cost-efficient. However, this would not be a good fit for small businesses as it will end up costing more than its worth. 

Tiered

This is what you want if you are looking for a best of both world option. It has both per-user and flat-fee models. These models are very customizable, making them easy to use for all kinds of businesses. So, you select an annual or monthly plan for the features and pay for the number of users who will use it. 

Free Subscription

Many CRMs now include a forever subscription free of cost. It is the lowest tire they offer, and it comes with a lot of restrictions. Everything is limited, from the number of users to the number of features. Usually, small businesses or startups start with this model, and if things go well, they make the necessary upgrade. 

Modular Usage 

This charges you for what you use and the frequency of it, like data, email, or something else. Usually, one also needs a primary subscription in addition to the extra cause. That's why the pricing can be tricky to get one's head around. 

So, did you find the pricing model you were looking for? Let us know what size fits you. 

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