8 Effective Ways to Drive Sales with Digital Signage Advertising
Digital signage advertising refers to the use of digital displays, such as LCD screens, outdoor advertising led display screen, video walls, digital drive thru menu boards etc. to deliver visual and interactive content for promotional and advertising purposes. It involves utilizing digital technology to showcase dynamic and engaging content that captures the attention of viewers in various locations, such as retail stores, airports, restaurants, malls, gyms, hospitals or public spaces.
While the initial investment in digital signage infrastructure may be higher than traditional signage, it offers long-term cost advantages. Digital signage eliminates the need for printing and distributing physical materials, reducing printing costs and environmental impact. Additionally, the ability to update content remotely reduces operational expenses associated with changing static signage.
Digital signage advertising is important for several reasons:
Enhanced Visual Impact: Compared to traditional static signage, digital signage offers dynamic and eye-catching visuals that can incorporate high-resolution images, videos, animations, and interactive elements. This visually appealing content helps to attract and engage viewers, making a stronger impression and increasing the likelihood of conveying your marketing messages effectively. This is a great way to position a brand and increase visibility in the marketplace.
Immediate Content Updates: With digital signage, you can easily update and change the displayed content immediately. This flexibility allows you to promote time-sensitive offers, flash sales, or specific events instantly. It enables you to respond quickly to market trends, customer demands, or changes in your marketing campaigns, ensuring your messaging remains fresh and relevant.
Targeted Advertising: Digital signage enables precise targeting of specific audiences or locations. You can tailor your content based on factors such as demographics, time of day, or location-based preferences. By delivering personalized messages, you can effectively reach your target audience, increase engagement, and improve the chances of driving sales.
Increased Interactivity: Digital signage can incorporate interactive elements like touch screens, QR codes, or mobile integration. This allows viewers to interact directly with the content, access additional information, make purchases, or participate in surveys or contests. Interactivity promotes engagement, encourages customer involvement, and ultimately boosts sales and customer satisfaction.
Additionally, digital signage advertising through digital signage outdoor screens can be a valuable tool for driving sales in multiple industries.
Here are 8 fool proof ways digital signage advertising can drive sales in the Quick Service Restaurant (QSR) and fast casual restaurant space.
Menu Promotion: Use digital signage to showcase your menu items with appealing visuals and enticing descriptions. Update the content in real-time to highlight daily specials, limited-time offers, or new menu items. By showcasing your menu in an attractive and dynamic way, you can capture customers' attention and drive sales of specific items. Engaging customers with creative content also reduce perceived wait time which means customers are less likely to leave your line without making a purchase.
Upselling and Cross-selling: Incorporate suggestive selling techniques into your digital signage content. For example, display images of meal combos or offer add-ons like drinks or desserts. By visually promoting upsells and cross-sells, you can increase the average order value and drive incremental sales.
Order Customization: Highlight the flexibility and customization options available to customers. Use digital signage to showcase various toppings, sauces, or sides that can be added to meals. By illustrating the range of choices, you can encourage customers to personalize their orders, potentially leading to larger sales. This is also a great way to display off the menu options like gluten-free or vegan.
Social Proof and Testimonials: Incorporate customer reviews, testimonials, or social media feeds into your digital signage. Display positive feedback and experiences from satisfied customers to build trust and credibility. Social proof can influence customers' decision-making and increase sales by fostering confidence in your offerings.
Digital Loyalty Programs: Promote and display your digital loyalty programs through digital signage. Encourage customers to join your loyalty program by highlighting the benefits, such as exclusive discounts, rewards, or freebies. By increasing customer engagement and retention, loyalty programs can drive repeat sales and customer loyalty.
Interactive Order Placement: Integrate interactive features into your digital signage to enable customers to place orders directly. Incorporate touch screens, self-service kiosks or QR codes that allow customers to browse the menu, place and customize their orders, and make payments. This streamlines the ordering process, reduces wait times, and can lead to increased sales. It also ensures that crowds are customer traffic moves quickly during peak hours to further garner maximum sales.
Promote Online Ordering and Delivery: Utilize digital signage to promote your online ordering platform and delivery services. Display QR codes or website URLs that direct customers to your online ordering portal. Highlight convenience, speed, and contactless options to encourage customers to place orders for delivery or pickup, thereby driving sales in the digital space.
Vary customer ordering options: Signage like digital drive thru menu boards means more ways to serve your customers. Digital drive thru menu boards offer customers the option of remaining in their cars when placing take away orders. Its super convenient and is a concept that has grown tremendously in popularity since there are whole businesses that are solely drive thru serviced. Including a drive thru lane complete with digital menu boards adds to the bottom-line as QSR Magazine reported that up to 75% of QSR sales were done in a drive thru.
There are many ways to incorporate digital signage in your marketing efforts and to drive sales for your business. At Reddie technology, any of our representatives would be more than happy to discuss your business needs and to help you align your business goals with the right digital display that is sure to deliver return on your investments.
Investing in digital signage solutions for your business can be a cost-effective way to improve the overall customer experience, increase efficiency, and stand out from the competition. If you are ready to invest in digital signage for your brand, contact Reddie Technology – an Original Equipment Manufacturer (OEM) and supplier of indoor and outdoor LCD and LED digital signage displays, both touch and non-touch screens.
They offer a wide range of digital signage solutions for restaurants, including professional monitors, ultra-high brightness window signs (double and single sided), digital drive-thru QLED displays, android advertising displays, digital menu boards for restaurants and more. Our team of experts can work with you to design and implement a digital signage solution that meets your specific needs and budget. Contact Reddie Technology today to learn more about our digital signage solutions and how they can benefit your business at help@reddiegroup.com or by calling 518.881.7782
