Crafting an Exceptional Site: 5 Tips for Web Design

Websites can be designed in various styles – from classy to simple, playful to modern. The personal style and brand perception will finally dictate the finalized design; however, there are certain commandments for designing aesthetically and emotionally. Let’s take a look at five simple steps you can take to make your website clean, professional, useful, and compelling – whether you are redesigning your site or not.

Crafting an Exceptional Site: 5 Tips for Web Design

Below we’ve gathered five simple website design tips (for even more, check out website design best practices) to help you learn how to make a website compelling, whether it feels ready for a website redesign or not: Below we’ve gathered five simple website design tips (for even more, check out website design best practices) to help you learn how to make a website compelling, whether it feels ready for a website redesign or not:

1. Avoid making the landing page overloaded

The home page of your site should speak the primary message that prescribes your core message. Although we do that very rarely, we usually scroll down the screen and not read everything. Instead, we rapidly detect the keywords, the sentences, as well as the images. With these precise behaviors, it will be better to prove facts than to write a certain number of words. When users land on your homepage, they're often seeking immediate clarity on what you offer. If you're looking for a UI developer, ensure your homepage prominently highlights this need, utilizing clear language and compelling visuals to capture visitors' attention.

2. Apply the visual hierarchy-based techniques to be the base of your design

The hierarchy of design is the structural framework for dividing and giving attention to content. It consists, of size and weight limitations, material placement options, and a scheme of colors. The core branding elements would be eye-catching and communicative, such as the business name and logo. Presentations using slideshows will influence the visual pyramid. The grid or the stripes are the graphics that work in a good composition with Wix Pro Gallery. Or visit our readymade templates to see more awesome designs. Or learn how to make a cool site.

3. Pen the content of your website in an easy-to-read manner

Readability is the ease with which words, sentences, and phrases are recognized on a website. To achieve website readability, follow these key rules:

  1. Contrast text color with background color for readability and accessibility. Use an online tool like Contrast Checker to ensure good contrast.
  2. Put a font size of at least 16 pt, according to the norm.
  3. Select the type of font to use for the content of paragraphs: serif or sans serif. The ideal font would be sans serif, in a formal or an informal text.
  4. Prevent utilization of more than a few fonts on the same site to create order and protect brand identity.
  5. Use text styles as a point of reference for content hierarchy implementation - the bigger the type, the more important the content is.
  6. Use multifaceted design elements like text themes and web components to construct visually appealing websites.

4. Make your site easily used for the betterment of user-friendliness

Effective web navigation relates to the integration of website layout and SEO for better user experience and high search engine rankings. For this to happen use your logo as a homepage anchor, place the menu above the fold, and add vertical navigation options like anchor menus or "Back to Top" buttons. Your website footer should contain links to important resources, like your contact information, social media icons, and mini-menus. Applying the above suggestions will give you a user-friendly and effective website which will improve search engine rankings and user interaction. Just keep in mind that the User Experience is very important, and your website should be easy to navigate by anyone.

5. Stay mobile friendly

We endeavor to design each of our websites to look good and function well, no matter the device that is used to access it. Wix automatically designs a mobile-friendly version of your website, meaning that you can stay current with a rapidly mobile-expanding world.

Perform usability checks by yourself, as a user, and scroll through the site from the mobile version, trying all the buttons and links.

Your mobile site should be less busy than the desktop main site, so you can come up with ideas on how to scale down some of the elements, for example, reduce the number of elements on a page or optimize the menu. Additional mobile features are also available that can be used to take your mobile design up a notch.

Essential elements of website design requirements

  • Objectives and goals: Clearly define the goal of the website, its audience, and desired outcomes. It does have an impact on all other design decisions that will come afterward.
  • User personas: Elaborate user personas that reflect the different user types who will be in touch with the website. Through this process, designers gain knowledge in terms of user needs and preferences.
  • Functional requirements: Define the particular features, the website must supply, they include user registration, eCommerce functionality, content management, and interactive elements.
  • Non-functional requirements: Define the website functionality, usability, accessibility, or security requirements. These issues should be considered to make the website meet user expectations and handle the technical consequences.
  • Content requirements: Identify the type, format, and number of content to be featured on the platform such as text, images, videos, and interactive elements.
  • Visual design requirements: The visual style should be set up, which includes a color palette, typography, imagery, and layout guidelines, to create a consistent and beautiful user interface (UI).
  • Technical requirements: Determine the technical infrastructure, programming languages, and compatibility issues in different devices and browsers for the website to work properly on any device or browser.
  • Testing and deployment plan: Imagine the application of the checkpoints for testing and the schedule of deployment so that the site would conform to all the requirements and would be launched without a hitch.
  • Maintenance and updates: Establish the schedule for ongoing maintenance, updates, bug fixes, and security patches to keep the website up-to-date and secure.
  • Performance metrics: Create KPIs to measure the achievement of objectives and subject the website’s effectiveness.


creating a perfect website is a complex process and you should take into account all the important aspects that will guarantee a smooth user experience. These five tips on web design – keeping it down to the point on landing pages, introducing visual hierarchy, highlighting readability, making the site intuitive, and including mobile-friendliness – will be about how to create a great web presence that will grip and engage your audience. Simpleness, clarity, and usability are basic principles tightly to be followed to craft a website that not only looks good but also showcases your brand's message in an effective manner of communication.