Hot Dog Deals Heat Up as National Hot Dog Day Hits

National Hot Dog Day lands on Wednesday, July 16, 2025, marking the high point of summer indulgence. Observance is driven by the National Hot Dog and Sausage Council, which pegged the occasion to the third Wednesday in July.
Foodservice chains and convenience stores are seizing the moment with promotions that reward both loyalty members and casual buyers. People reports that Dog Haus is offering members a free hot dog on the day and a buy‑one‑get‑one deal through July 31.
Circle K users can score two roller‑grill dogs for just $1 via the app.
Sonic Drive‑In extends its “Dog Days of Summer” promotions through July—$1 corn dogs, $2 All‑American Dogs, and $3 Foot‑longs.
Meanwhile, Sheetz and 7‑Eleven have loyalty‑based deals: Sheetz grants free dogs with a fuel purchase, and 7‑Eleven drops its Big Bite dogs to $2 through July 22.
Regional campaigns add local flavor. In Connecticut, Nathan’s Famous serves hot dogs at the original 5‑cent price between 11 a.m. and 1 p.m., with a limit of two per order.
Portillo’s offers $1 dogs for Perks members through July 20, and Wienerschnitzel runs chili dog deals across Houston.
Petrol‑station marketers also lean in. Love’s Travel Stops gives away free hot dogs daily from July 14–18 at select outlets, while EG America and Kangaroo Express run discounted-dog specials throughout the week.
Even packaging and transit tie‑ins are part of the mix. Nathan’s Famous transformed New York’s subway map into a hot‑dog‑themed “frank line” to Coney Island, connecting location and legacy.
Social media reflects the trend with memes and influencer posts, sparking the perennial ketchup versus mustard debate. As one post quips, “Is it a hot dog if there’s no argument over toppings?”.
Netizens even shared images of “glizzy stacks” in celebration.
Historically, hot dogs trace back to German immigrants and Coney Island vendors in the late 1800s. Alfred, New York, launched its own Hot Dog Day in 1972 for charity.
Taken together, the promotions, history, and hype illustrate one thing: hot dogs are a serious business—and a powerful way to bring communities together for a simple, enjoyable occasion.