Omnicom to Lay Off 4,000 Employees After IPG Takeover

Omnicom Layoffs: Omnicom Group announced that it will lay off over 4,000 employees and retire several legacy advertising agency brands following its acquisition of Interpublic Group (IPG).

The deal closed in late November 2025, heralding one of the largest restructurings in the global advertising industry.

The consolidation will fold historic creative networks into three surviving global agencies: TBWA, BBDO and McCann.

Under the new structure, legacy agencies such as DDB and MullenLowe will be integrated into TBWA; FCB will be absorbed into BBDO.

The job cuts target mostly administrative functions, though some leadership roles will be eliminated as well.

According to company statements, roughly 85% of the workforce after restructuring will be client-facing, while the remainder will be support or back-office roles.

The restructuring follows substantial prior layoffs at both firms.

During 2025 IPG cut around 3,200 jobs and Omnicom itself had trimmed roughly 3,000 roles in 2024.

Company leadership expects the merger and resulting efficiencies to yield more than the earlier projected US$750 million in annual cost savings.