Samsung Galaxy A57 and A37 Just Got Caught on Camera in Real Unboxing Videos
Two unboxing clips hit TikTok over the weekend and instantly blew up the rumor mill for Samsung's next mid-range pair.
One shows a purple Galaxy A57 sliding out of its box with that clean glass back and the new camera island layout staring back at you. The other does the same for a gray Galaxy A37.
Both match the renders we've seen for weeks but now they're real, in someone's hands, with retail packaging and everything.
We picked up the footage right away, and here to confirm the designs line up exactly with what leaked earlier: triple rear cameras, flatter sides, and a noticeably thinner profile than the A55 and A56 generation.
But the real bombshell dropped in a separate Thailand shop, a hands-on video from TikTok user may_3110.
Samsung Galaxy A57
I captured some images from the original unboxing video leaks of Galaxy A57 5G by Sawitri Kulwarissaranan on TikTok:
Samsung Galaxy A37
And here are the photos of the real Galaxy A37 5G smartphone leaked by Sawitri Kulwarissaranan in a video on her TikTok account:
There the phones are sitting on the shelf next to price tags that already match the European leaks circulating for weeks.
The numbers come straight from tipster Sudhanshu Ambhore on X back on March 3.
He posted the exact European listing:
"Samsung Galaxy A37 and A57 prices for Europe: Galaxy A37 • 6GB+128GB: €439 • 8GB+256GB: €539 Galaxy A57 • 8GB+128GB: €539 • 8GB+256GB: €609".
That's the same range popping up in Thailand right now at roughly 13,999 baht for the A37 base and 17,999 to 20,999 baht for the A57 variants.
Cross-check it against last year's A36 and A56 launch prices and the math is ugly. Dealabs magazine in France spelled it out plainly:
"On observe donc une hausse de 50 à 70 € par rapport aux tarifs de lancement des Galaxy A36 et A56."
Translation? Samsung is quietly slapping on a 15 to 20% increase across the board.
Both phones ship with One UI 8.5 out of the box, six years of OS and security updates, and the usual mid-range bells like 120Hz AMOLED screens and 45W charging.
The A57 even gets a bigger vapor chamber for cooling if the separate spec leaks hold up.
Nice touches, sure. But none of that justifies charging flagship money for what is still very much a mid-ranger.
Samsung's A-series used to be the no-brainer value pick that kept Android buyers loyal. Now the company is treating these like they deserve premium pricing just because they added a slightly larger cooling pad and a fresh color palette.
Meanwhile the competition keeps dropping better specs at lower prices and the last-gen A55 or A56 suddenly look like steals sitting at street prices that haven't dropped enough yet.
The unboxing videos prove the phones are ready for stores right now, but the hands-on shots also prove the sticker shock is real and unavoidable.
Samsung clearly believes buyers will just swallow the extra euros because the design looks a little sleeker and the software support is solid.
They are betting wrong.
These leaks show the exact moment the A-series stops feeling like a smart buy and starts feeling like another cash grab in a market that already has too many of them.
If you were eyeing one of these, grab last year's model instead or look elsewhere.
The videos just made the decision a whole lot easier.
