The first official trailer for Sony Pictures and Marvel Studios film
Spider-Man: Brand New Day pulled in 718.6 million views across platforms in
its opening 24 hours after dropping on March 18, according to data from market
research firm WaveMetrix.
Sony Pictures declared the launch the biggest
trailer in history.
The trailer, which runs nearly three minutes, arrived Wednesday morning and
reached 373 million views within the first eight hours alone.
That total tops the previous film trailer record of 365 million views set by
the 2024 Deadpool and Wolverine teaser and the all-time trailer benchmark of
455 million views held by the second Grand Theft Auto VI trailer from 2025.
It also eclipses the 355.5 million views earned by the first Spider-Man: No
Way Home trailer in 2021.
The film marks Tom Holland’s return as Peter Parker and Spider-Man, the first
solo outing since No Way Home in 2021.
Set four years later, the story follows Peter as an adult living entirely
alone after the memory-erasing events of the previous film.
He operates as a full-time Spider-Man in a New York City that no longer knows
his name, until mounting demands trigger a physical change that endangers him
while a new wave of crimes introduces one of his most formidable threats yet.
Watch the official trailer here:
The cast includes Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal as the
Punisher in his first MCU feature role, Tramell Tillman, Michael Mando as
Scorpion, and Mark Ruffalo as Bruce Banner. Destin Daniel Cretton directs from
a script by Chris McKenna and Erik Sommers.
Producers are Kevin Feige, Amy Pascal, Avi Arad and Rachel O’Connor, with
Louis D’Esposito and David Cain serving as executive producers.
The official trailer opens with the line “A Brand New Day starts now,” echoing
the film’s title and tagline. Footage teases Peter’s isolated life,
high-stakes crime-fighting sequences, and brief appearances from several
supporting characters and potential antagonists.
Spider-Man: Brand New Day arrives in theaters on July 31.
The record viewership arrives five years after No Way Home grossed $1.9
billion worldwide and signals strong early interest in the next chapter for
the character within the Marvel Cinematic Universe.
