Starbucks Drops Limited Edition Pink Bearista Cup in Stores Today With Strict Purchase Limits
The viral Starbucks Bearista glass cup returns to physical store shelves today, July 13, 2026, featuring a new summer design inspired by the company's popular Pink Drink beverage menu item.
The retail launch follows an online pre-sale that began on July 9 for select rewards members, which sold out in multiple regions within hours of going live.
Starbucks locations across the United States, Canada, Europe, the Middle East, North Africa, and the Asia Pacific region are receiving limited stock of the item today.
According to the official Starbucks corporate announcement, the new item is officially named the Glass Bearista Cold Cup Pink Edition.
The product features a 20-ounce capacity bear-shaped silhouette outfitted with a branded miniature baseball cap and a pink straw topped with a silicone strawberry.
Pink Bearista Cup retails for 32.95 USD, matching the premium pricing tier of the brand's seasonal merchandise collections.
“The Bearista captured the hearts of customers when it debuted last holiday and when we began thinking about future editions of this coveted collectible, the Pink Drink-inspired collection felt like the perfect opportunity to bring it back in a fresh, joyful way for customers around the world,” said Kap Pitarys, who leads merchandise strategy for Starbucks.
Purchase Rules and In-Store Limits
The strict purchase parameters put in place reflect the high consumer demand seen during the initial green version launch in late 2025, when inventory exhausted across retail locations within minutes of store openings.
For the current drop, Starbucks has instituted a strict two-item purchase limit per customer for both online and physical transactions.
Internal corporate documents shared on employee forums indicate that store managers must keep the inventory secured behind the service counter, permitting only two empty display units at the point of sale to prevent theft or crowded lines inside the cafes.
Internal store communications reviewed on online retail communities indicate that company partners and baristas are prohibited from reserving the items for themselves or purchasing them prior to official store opening hours today.
Reports emerged over the weekend on platforms like Reddit suggesting that some licensed counters inside grocery chains told shoppers the drop would occur on July 14 instead of July 13.
Corporate directives confirm that the global merchandising schedule assigns the bear cup release to Monday, though individual licensed locations sometimes align merchandise rollouts with standard Tuesday beverage menu updates.
Unsold online inventory from the member pre-sale is not expected to be redirected to physical stores, leaving local shipments as the primary acquisition method for shoppers.
