How To Quickly Reduce Bounce Rate Of Your Blog - In One Day!

Reducing bounce rate of your blog is very important for making visitors to stick to your blog and navigate to more pages without the pain of waiting.

You may already know about exit rate and you think that bounce rate is example of exit rate!

But you are wrong here, believe me or not but bounce rate fully different to exit rate 😕 don't make your face like that one because here is my case study to increase traffic and reduce bounce rate easily in just one day

As exit rate is something when people visits your blog and clicks on close tab button instantly and the bounce rate is about when they visits your blog and exit after reading some text without visiting any other page.
How To Quickly Reduce Bounce Rate Of Your Blog
The best example is:
  • Google: In my study Google's bounce rate is more then the exit rate.

    As people love it and do search for almost everything. But they just go to its homepage and search their desires thing - here they found something and they just bounce to that page.

    Note the point that they are not clicking on exit button nor going to visit Google's next page. Which means the bounce rate is going up and the exit rate is low - as after some minutes they comeback to Google for searching more items.
However they are using a strategy to reduce the bounce rate by sending searchers to search engine results pages and by this the Google user automatically visits 2nd page which results in good bounce rate.
So!

If you are a webmaster or a blogger (newbie/professional) and use Google Analytics or Alexa then may be you see a box saying Bounce Rate of your website or you can say your blog.
traffi
If you don't know about bounce rate then read this quick guide and learn about what is bounce rate of a website.

What is Bounce Rate ?

Bounce rate can be estimated on the basis of your blog's visitors behavior (how they visit your blog and they happen to read some blog posts or not).

In simple words, when your blog receives a new visitor and the visitor do not read 2nd page and leave the blog in his first visit without reading any other page on your blog means your bounce rate going to be grow.

And growing bounce rate means losing the readership on your blog. As you know without good engagement of readers you can't stand out from crowdy world of blogging.

So,

I think now you have some knowledge about Bounce Rate and how any why we call this as bounce rate of a blog.
Note: Average bounce rate of blogs is 65% to 75% 😊

How to Reduce Bounce Rate in One Day?

Here is my approach to guide you through the process of reducing bounce rate of your blog in one day without worrying or spending $$ on different low size themes and compromising on design of your blog.

To make it easier for you, I have created a checklist of top and effective tips to reduce bounce rate quickly. Which you can read by looking below.

1. Ask visitors to leave comments on your blog posts

Asking to leave a comment on your blog post will lead you into good start of conversation with your reader(s).

If your content is amazing then they will accept your invitation easily and if you are not sure about your content's quality you should ask them for sending their suggestions and tips using comment form.

A simple example is here in this screen shot:
Ask visitors to leave comments on your blog posts
Above is just an example of how you can ask them to leave a comment on your blog posts, you can ask in any different form just like:
  1. Hey! If you want something else you should comment below
  2. If you are not satisfied with this help and guide you can comment your problem(s)
  3. We love to hear back from you and we do reply to comments
and there are many other ways to ask for comments. Do think and tell us in comments

2. Add categories and breadcrumbs
Adding breadcrumbs will lead you to get more targeting visitors from search engines as people can't see your post's date of publishing.

Even for a evergreen content people tend to visit fresh and new articles to know that how new bloggers are explaining things and what is new in a very old topic.

Such as "first capital of America" and this information is same on every page of the internet but, people love fresh content and they will search for a new article on this topic.

Having the idea in mind I've written this great tip for you, that how you can leverage the benefits of having categories tab on your blog with breadcrumbs.

First see the benefit of breadcrumbs for hiding publishing date of every article:
Add categories and breadcrumbs
The red line is for WIRED as they don't use breadcrumbs and they end up creating a lot new content or updating the old article.

The second good lime green line is for WikiHow as they make use breadcrumbs in a good way to please people and even force them to read their article which is updated or not but looks like fresh in SERP.

See another great example of how we can make use of breadcrumbs to show our blog/site in Google serps (it is for making a visitor thinks that you are really professional):
Check yourself how we look in Google serps
This is what you'll see when you type allblogthings.com in Google search bar and hit search button. It makes sense and tell the user that our web-page is a authority one (however in many cases Google automatically do this type of format for many pages).

And now see how you can get more page-views and reduce bounce rate by showing this type of categories widget in sidebar area of your blog:
Add categories and breadcrumbs
I have add these two things in this blog and saw a traffic spike of up to 400% increase in traffic.

Yeah!
You hear right, 400% increase in traffic results in more money and more trust for advertisers and more chance of beating my competitors.
So? why you don't add these simple functions in your blog? they also makes a web-design to look more professional.
3. Use professional style design, which gives a nice readability option

Professional!

Its not just a word, to design a professional and perfect design for any web-page is not an easy task and we can't do this in minutes (however their are so many services and platforms are available to design some single page designs easily in minutes but they charge $$).

To avoid the cost of designing a great page for you, you should rely on free themes and template which you can found here.

Below is an example of good and perfect design to boost the loading speed of your site/blog and reduce bounce rate:
comparison between UmerPrince.com and NeilPatel.com
This was a short comparison between UmerPrince.com and NeilPatel.com using the great free tool GTmatrix.com.

You can check yourself by visiting these two blogs.

4. Customize your 404 page error

404 error comes in the game when someone incidentally visits a wrong page of your blog, for an example someone tries to write any article's url himself and failed then the error page 404 comes to tell that user that you are on the wrong path.

With latest blog posts and a search engine you can recover that error and make user to visit same page (he is searching for) by typing any word in search engine or clicking homepage.

A simple and good example of 404 error page can be seen below:
example of 404 error page
Basic and worthy 404 error page with a Magic button (redirecting user to homepage) and a search button for pop-up search box which please the visitor to search something and when the user visit next page (by clicking on magic button or searching something) it will reduce the bounce rate.

5. Use headings in your articles

Headings are important for every article and they makes readers to stop at them for reading two/three lines of that headline.

As majority of online readers don't exactly read articles, they just scan them and read that articles they think are healthy with pure information. Here is why you should add headings in articles as headings force them to stop scanning of your content and read the text you've written by spending your precious time.

Tease the readers by headings like below screen shot of an article at copyblogger.com:
an article at copyblogger.com
As you can see in the above image that they are using a different heading for a different category of tips, they are teasing the readers to read every paragraph of that copy.

6. Keep blog post words simple as much as you can

This is something we should keep in mind from starting words of all articles, as there are so many people who can't read your articles with a wrong use of heavy authority words like:
  • hurriedly
  • flotsam and jetsam
  • unshared and others
You can take the example of this article for knowing how to write a simple and unique article using the basic words of English language which everyone with little knowledge of English can read.

7. Don't write any story in a blog post

Story telling is love and a good thing, but while you are up for solving someone's problem you should try to avoid story telling as people don't want to read stories about their problem "they want solutions to their problems" but if you are good at story telling you should publish a separate article on case study of that problem you have published a solution for.

This is where we say "write to the exact point" and don't miss guide your reader and force him to not to visit any other page on your blog.

When you are giving your reader the exact thing he is searching for you will get a loyal reader who will not just visit your blog's other pages but also visit your blog again and again to get more information related to that topic.

8. Optimize blog post images to load quickly

Images!

As you know that on every article an image is necessary, with out a single image every article looks like garbage and nothing special or accurate to the topic.

Did you know your old school days? there whenever you got new books you happen to open them steady fast and look at all the images to know that what article or essay is interesting.

This also happens here, people love to look at quality images with compelling meanings to express your article's theme.

But! In the blogging world you have to choose the best ever image with very low size, because your images have to load faster and faster as internet speed allows them.

Here is a list of some tools to freely optimize your images and compress them into low size:
  1. ImageOptim
  2. Optimizilla
  3. Kraken
and there are many other image optimization tools to use for free and and reduce the size of images to load faster and reduce the bounce rate of blog which increasing because of loading of your blog.

9. Reward your readers with a giveaway or any thing alternate you like

Rewarding them with a great gift is versatile and every internet blog reader loves to get any type of gift just by reading your articles or subscribing to your newsletter as they don't have to pay anything.

These are some great options to giveaway on your blog:
  • An eBook of something like Making Money Blogging or you are master at
  • Any premium widget or theme (which you have bought for commercial use)
  • High quality training of something like Fiverr earnings and any thing else
You can ask for a simple visit or email subscription for sending these type of gifts to your readers and when they see your offer they will defiantly visit your blog on daily basis to see that you have some more giveaways or not and they will also read your content and chances are they will try to comment on your blog posts.

So! This is what you have to and you should do to your blog for getting a lower bounce rate. I've done these things on my blog and saw a massive increase in traffic and decrease in bounce rate just in one day.

To approach the quality you should also keep these things in mind:
  • 1, Don't use popup, pop-under and on-click ads
    Because your blog visitors will get annoyed with these ads. So it's best to use banner ads for earning.
  • 2, Make your blog post interesting with beautiful post title and using quotes
  • 3, Do blog posts related to your blog's name
    Because blog visitors like related content to a blog name
  • 4, Link your new blog posts to older blog posts
  • 5, Make external links to open in new tab
  • 6, Use calls to action
This best option is call-to-action! As with these type of widgets and buttons we can increase our earnings and we also can use these options to increase page views by giving the reader an hint of something special for him and redirecting him to something like giveaways and premium gifts.
I think after reading How To Quickly Reduce Bounce Rate Of Your Blog you can now reduce your blog's bounce rate easily in some time or maybe you can say in one day.

If you want more tips on reducing bounce rate of any blog then leave comments.

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5 comments:

  1. great blog really happy to visit your blog.Continue the great work.
    http://www.mistabic.com.

    ReplyDelete
  2. Thanks Abinav and Awais Gul!

    Love to read your kind words :)

    Regards

    ReplyDelete
  3. Very well said. I'd like to add one more point that doesn't actually involve the blog itself, or does it.

    In fact, I'm doing it right now.

    Leaving a high-quality comment for people to see that I offer great value. This helps the blog I am writing the content on which decreases their bounce rate. It also helps me because I have seen a direct result of increase in traffic on my own blog. And, it helps the visitor because they are able to find out more about what they are searching for.

    Everyone wins!

    I also like your point related to external links. Why send a visitor away just because they were interested in clicking on your link. Give them the best of both worlds.

    ReplyDelete
  4. Hello Guy Siverson!

    Very well said, no doubts that making a good comment on a authority blog will lead to new and engaging visitors.

    Thanks for saying your words :)

    ReplyDelete

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