Responsive Ad Slot

5 SEO Strategies To Boost Your Organic Traffic In 2020

Feb 26, 2020

 5 SEO Strategies To Boost Your Organic Traffic In 2020
When it comes to building an online presence and fetching high volumes of organic traffic for your website, Search Engine Optimization is one practice that will never go out of fashion.

SEO has a huge potential, which is the reason why marketers trust it for its sustainable results.

However, getting voluminous traffic for your site with SEO is all about using the right approach. Results may come at great speed or in a trickle depending on the tactics you use.

But success in today’s competitive scenario is all about pulling the audience to your site and making them stick there.

Though there is no magic pill to boosting your organic traffic, going the extra mile with smart SEO strategies can surely help. Here are the strategies you can rely on in 2020.

Focus on quality content that matches user intent

Undoubtedly, you cannot imagine getting traffic unless you offer value to the audience. And value comes from high-quality, informative content that perfectly matches their search intent.

User intent refers to the purpose they have behind any search. Matching it with your content means that you give them a good user experience, which is one of the top-ranking factors in Google’s algorithm.

This translates into high search rankings, which naturally gets you all the organic traffic you want for your website. Here are some tricks that you can go to churn out result-focused content for your website.
  • Build a user persona to understand the expectations and preferences of the audience
  • Stay loyal to your niche and produce content that is relevant
  • Choose evergreen topics that users are likely to search year after year
  • Prioritize the value of the information you provide in the content while adhering to the guidelines of quality, authenticity, and readability
  • Experiment with content formats and identify the ones that work for attracting high traffic

Target the right keywords

While quality content is one aspect of winning the traffic game with SEO, you cannot forget the significance of keyword optimization.

Simply speaking, the content you create should have the keywords that the users are likely to search for. Unless you target the right keywords, the site will not be able to rank, let alone getting traffic. In 2020, you will have to realign your keyword targeting to make sure that you match voice searches.

At the same time, here are some conventional tactics you need to follow to ace the keyword game:
  • Invest in extensive research to identify the best opportunities
  • Keep an eye on competitor keywords
  • Target keywords which are niche relevant and match the user intent
  • Use variations with phrases, long-tailed and conversational keywords
  • Ensure that you follow the right practices for keyword usage in content

Go all out with your link building strategy

A strong link profile goes a long way in strengthening your SEO plan and getting you great results. Obviously, building quality backlinks with high-quality, niche-relevant sites gives you greater exposure to the relevant audience.

When they come across engaging content on these sites, they are likely to click on the hyperlinks and land on your site. While you can trust backlink software such as SEOJet to build the most amazing backlinks for your websites, there are a few more things you need to remember. Here are some tips to follow:
  • The authority and relevance of the linking websites matter the most
  • Use quality content and accurate data to build links
  • Rely on best practices such as guest blogging, PRs, high-quality directories, and more
  • Always apply backlinks to descriptive text so that the user knows what to expect when they click it
  • Steer clear of black-hat strategies such as buying backlinks, link exchange, link farms
  • Internal link building is a good idea to keep the user on your website for longer

Pay attention to site speed

If you are serious about getting more organic traffic to your website in 2020, its speed is one factor that you cannot overlook.

Speed translates into a good user experience, which you must provide to stay aligned with Google’s best practices. If you are able to achieve good loading speed, you can definitely expect your site to rank on top of searches and get more traffic as well.

And speed is also important to retain the users and get them back to your site again. Be sure to keep an eye on your page loading speed for both mobile and desktop because you would not want visitors to abandon the site due to sluggish speed.

Here are some speed optimization tips that you can apply:
  • Optimize your images because heavy ones can slow down the site to a considerable extent
  • Delete unnecessary elements such as  redundant plugins, images, slideshows and videos
  • Be vigilant about web hosting and upgrade your provider if there is a need
  • Enable caching on your website
  • Optimize JavaScript and CSS

Work on mobile responsiveness

Another aspect of SEO that you cannot ignore if you want a traffic boost in 2020 is mobile responsiveness. A responsive site is the one that runs seamlessly regardless of the device used to access it.

Obviously, you can expect more traffic for your site if it loads seamlessly on mobile devices. Moreover, responsiveness is a key factor that gets you on high rankings, which is another reason it can get your website more traffic.

Here are the best practices you can follow to make your site mobile responsive:
  • Invest in a design that is flexible and adjustable to match diverse screen sizes
  • Avoid unnecessary elements such as pop-ups because they can be irritating for mobile users
  • Focus on good readability because content tends to shrink on smaller screens
  • Ensure easy navigation with clear action buttons as mobile users do not have a keyboard or shortcuts
Following these SEO strategies can definitely give you the traffic boost that you need to stay ahead of your competitors in 2020 and beyond.

Just make sure that you go the extra mile with them!

No comments

Post a Comment

Don't Miss
© all rights reserved
made with by Umer Idrisi