Target Boycott Stretches Into Second Year After Retailer Concludes DEI Goals
Target Corporation has encountered sustained consumer boycotts that began in February 2025. The action followed the Minneapolis based retailer's decision to adjust elements of its inclusion efforts and conclude specific programs tied to diversity equity and inclusion.
The company detailed its position in an official fact sheet issued on January 24, 2025. Target stated that it remains focused on driving its business by creating a sense of belonging for its team guests and communities through a commitment to inclusion.
Target listed several current actions in that document. Those steps included concluding its three year diversity equity and inclusion goals.
The company also planned to conclude its Racial Equity Action and Change initiatives in 2025 as scheduled.
Additional measures involved ensuring employee resource groups stay centered on development and mentorship while remaining open to all participants.
Target further decided to stop all external diversity focused surveys including the Human Rights Campaign Corporate Equality Index.
It evolved its supplier diversity team into a supplier engagement group to emphasize an inclusive global procurement process with greater attention to small businesses.
Target explained its rationale for the adjustments.
It noted that throughout 2025 it would accelerate action in key areas and implement changes with the goal of driving growth and staying in step with the evolving external landscape.
The retailer added that it would continue to monitor and adjust as needed.
More than one year later on March 11, 2026 Target issued a direct response amid the boycott developments.
Target is more committed than ever to creating growth and opportunity for all without any racial boundaries.
We’re pleased to be moving forward and we will continue showing up as trusted neighbors while delivering results for our team members guests and the more than 2000 communities in which we serve.
