Oreo Unveils 3 Experimental Flavors and Lets Fans Vote on 2027 Return
Mondelēz International released limited-edition cookies before, but never three distinct variations simultaneously under a winner-take-all fan vote. The snack manufacturer officially announced the project as part of its new "Twist, Lick, Vote" promotional campaign.
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| Credit: OREO |
Starting August 17, consumers can purchase Banana Pudding, Deep Fried, and Chicken & Waffles Oreos online through OREO.com and the SnackWorks TikTok Shop storefront. Physical grocery stores nationwide will stock all three varieties starting August 24 for a limited time.
Matt Foley, vice president of Oreo, explained the company's strategy behind the simultaneous release:
"For decades, our consumers have supported our wildest, most creative flavor endeavors, and now we want to elevate that relationship from a simple product drop into a dynamic, two-way conversation,"
"By dropping three incredibly distinct flavors at once, Banana Pudding, Deep Fried and Chicken & Waffles, we are giving our community true agency to help decide the future of our product lineup. We know our fans are incredibly passionate about their favorite flavors, and we can't wait to see which of these cookies they choose to bring back in 2027."
Rohit Sakhamuri, senior brand manager for Oreo Innovation, detailed the product development process:
"To meet that demand, we knew we had to bring our next bold flavor innovation to life through playful, yet unexpected flavor combinations,"
"At the OREO brand, delivering on complex flavors requires a rigorous, insights-driven R&D process. We tasked our team with simultaneously developing three unique flavors based on today's evolving snacking trends."
The Three New Flavor Profiles
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| Credit: OREO |
Each cookie target a different segment of modern snack preferences, ranging from traditional comfort desserts to state fair fried foods and savory-sweet combinations.
The Banana Pudding cookie pairs banana-flavored creme and vanilla pudding-flavored creme inside two vanilla wafer cookies. The formulation recreates the structure of southern banana pudding.
The Deep Fried cookie uses fried dough-flavored wafer cookies to enclose a dark chocolate creme layered with fried dough creme. The recipe recreates the taste of carnival fried dough without deep-frying the cookie itself.
The Chicken & Waffles cookie introduces a savory profile with waffle-pattern embossed wafers. The filling combines two cremes infused with maple syrup, black pepper, celery spice, and paprika. Each cookie contains 70 milligrams of sodium, compared to 43 milligrams in an original chocolate Oreo.
| Flavor | Base Wafer | Creme Construction | Target Taste Profile |
| Banana Pudding | Vanilla Wafer | Banana Creme & Vanilla Pudding Creme | Southern dessert, sweet banana |
| Deep Fried | Fried Dough Wafer | Dark Chocolate & Fried Dough Cremes | State fair pastry, rich chocolate center |
| Chicken & Waffles | Waffle-Embossed Wafer | Sweet Maple & Savory Spice Cremes | Maple syrup, black pepper, paprika, 70mg sodium |
Voting opens August 17 at OREO.com/twist-lick-vote and runs through October 12. Consumers can scan QR codes printed directly on cookie packaging to cast votes.
Mondelēz International will announce the winning cookie on October 13. The selected flavor will return to retail shelves nationwide in 2027 as a limited-time release. Voting automatically enters participants into a sweepstakes for a year's supply of original Oreo cookies.
Presales launch online through OREO.com/UnwrapTheCollab and TikTok Shop on August 17. Retail shelves across the United States will stock packs beginning August 24.
