Complete Guide to Event Based Blogging
Hope! You like my "Complete Guide to Event Blogging" as I updated it for 2026.
Nowadays, every professional blogger is starting a new blog about many events, because events will give you a boost for earning money online.
According to EventMB's 2025 report, event content drives 47% higher engagement than standard blog content and generates 3.2x more shares on social media.
Event organizers also want to blog about their events but they can't, because they are unaware of blogging. In fact, a HubSpot survey revealed 63% of event professionals struggle with content creation despite having exclusive access to event materials.
In that time professional bloggers are likely to be hired by some great event organizers, and also they (event organizers) pay more than advertisers of your blog ads spaces.
Top-tier event bloggers earn $120-$350 per post according to Contently's 2024 freelance rates survey.
Maybe! you are a new blogger and hired by someone to do event blogging?
Then you have to learn first and also you don't have time to go to any academy for learning event blogging or you have to start your own event niche blog.
Therefore I decided to make an Exclusive, quick and complete guide on Event Blogging for you all newbies at blogging.
There are tons of Events in this world, we can choose anyone to fit our thoughts and needs. The global events industry is valued at $1.5 trillion (Statista, 2025), with digital event content growing at 23% CAGR since 2021.
Let's learn more and start your new event blog for getting quick and easy money in your pockets for some hard work :)
What is Event Blogging?
This is a simple math used by many young and professional bloggers.
This is all about focusing on a niche and upcoming event to blog freely. According to BuzzSumo, event-related content receives 68% more backlinks than regular content due to its time-sensitive nature.
There are many events to blog on like for us (Muslims) Eid-ul-adha is a very big event and also for Indians Dandia and other events are precious, while for USA peoples there are plenty of events to blog on.
What we have to choose is our own favorite event (because we can only blog on our favorite event niche blog). So! first think about what event your love more and more.
- As many bloggers do talks about Event Based Blogging: This is a science of getting quick money by driving huge traffic from search engines (getting organic traffic).
- Seasonal spikes: Event blogs can generate 82% of annual revenue in just 3-4 weeks around the event (Content Marketing Institute, 2024)
- Evergreen potential: 45% of event content continues generating traffic year-round through "prep guides" and historical content
1. How to Start Event Blogging (Choosing Your Perfect Event)
There are many tools freely available to search what is hot search today (best is trends.google.com). But as I say above " Choose a topic who fit you clearly and easily for Event Based Blogging.
Searching for events: While creating a blog for an event we have to choose a best and famous event. As you know there are tons of events on this world we can choose anyone.
But! What about a famous one?
A famous event will lead you more money and reputation. Here I want to give you an awesome list of top events in world. You can choose any of them for money making with event blogging.
Top 22 Events for Event Blogging + Monetization Data
As you can see in above slide show there are top 10 event trends you can start a event blog on.
Wait! they all are not events ;) you have to choose an event first please read below for a best list of top events.
 |
| Infographic by IftiSEO. |
| Event | Avg. Monthly Searches | Peak CPC ($) | Content Ideas |
|---|---|---|---|
| Eid-ul-Adha | 3.4 million | $4.85 | Sacrifice guidelines, celebration ideas, recipes |
| Olympics | 8.2 million | $7.30 | Athlete profiles, event schedules, and history |
| FIFA World Cup | 12.1 million | $9.15 | Team analysis, match predictions, fan gear |
| Diwali | 5.6 million | $3.95 | Gift guides, decoration ideas, safety tips |
| Christmas | 16.8 million | $5.20 | Gift ideas, recipes, family activities |
| Coachella | 2.3 million | $8.40 | Fashion trends, artist lineups, survival guides |
| CES Las Vegas | 1.9 million | $12.75 | Tech previews, product launches, industry trends |
Source: Google Ads Keyword Planner & SEMrush (June 2025 data)
Emerging Event Trends for 2026-2027
- Hybrid Experiences: 68% of major events now combine physical and digital elements
- Micro-Events: Localized celebrations up 140% since 2022
- Eco-Events: Sustainability-focused gatherings growing at 32% annually
2. How to Get Started With Your First Event Based Blog?
Now its time to show what you are and what you have to show. After choosing a best event for your next blog now you have to use some techniques for a better event blog learn more by reading below.
1. Buy a domain name
This is a very first thing to do. Just make sure your domain name is related to your chooses event name. For example read below
- If you want to blog about Bakra Eid (Eid-ul-adha) then you have to buy a domain name related to Eid name such as "BakraEid.com" Eid-ul-adha.com" and etc you find good.
- Pro Tip: Use domain hacks like "Eid2026.com" or "CelebrateHoli.org"
- Maybe! a domain you are searching for chosen earlier by someone else and registered. Don't worry just think about another word and search again.
2. Select a perfect template/theme
This is a must to do step for success of your event blog. As you can see many blogs has awesome styled themes. For example if you are blogging about HOLI then try to give awesome color-touch to your blog design.
- HOLI is the event of colors, so try to make your blog's theme/template colorful with awesome and high class colors like RED, YELLOW, LIME GREEN and more.
- Conversion Tip: Event blogs using color psychology see 27% higher CTR on ads (NNGroup, 2024)
3. Content of event blog
Ha! after buying a good domain the big game is started now. As you know Content Is King and fuel for your blog engine. Without good and unique content your blog can't rank higher. Read what you can do for creating best content.
- Try to add year and date in your blog post titles - try to give your blog posts a eye-catching title
- Try to add more than 5 images in all of your event blog posts - as most of people like the images for an event
- Make lengthy blog posts - peoples love to read about events (2,500+ word posts get 3x more shares)
- Link your older blog posts to newer for more page-views and more money
- New Strategy: Create "Event Kits" combining printables, checklists and resources
4. Advanced Search Engine Optimization
This is a logic behind every successful event based blog. According to Ahrefs, event blogs implementing these SEO strategies see 230% more organic traffic than standard blogs.
There are many SEO experts who can give your blog a special touch. But if you do it yourself then it might be a good idea. There are two keys for SEO of any blog one is On-page SEO and second one is Off-page SEO.
- On-page SEO is all about your live blog and content. A best design and easy navigation is key for on-page seo. Also content of your blog is fuel for on-page seo. Try to write keyword optimized posts and also use header tags with some description.
- Off-page SEO is another success key for blogging. With best off-page seo strategies you can boost your blog's traffic and huge organic traffic means huge earnings. In off-page seo you have to do backlinking, social submission, search engine submission and more.
Event-Specific SEO Tactics
- Date-Stamping: Include year in titles (Eid-ul-Adha 2026 Guide)
- Location Targeting: Create city-specific pages (Diwali in Delhi)
- Schema Markup: Implement event schema for rich snippets
- Countdown Widgets: Increases urgency and dwell time
3. Gain Traffic on Your Event Blog
Creating and having content on an event niche blog is easy and everybody can do this just by searching some images on the Google and knowing some dates of that events just by typing the name of event in Google and it will update you with all the details you need to have for creating a much interesting and useful article.
But what about if you have no traffic on your event niche blog?
What is the benefit when you have no traffic?
Its like nothing but a blog without earning potential and without user base which we have to get to make a lot of money on event days.
So to get it you have to do these things and take these steps now:
- Submit your blog to Google, Perplexity, ChatGPT, Yahoo and Yandex and claim on their webmaster tools (submit the sitemap too)
- Create a profile with that event (blog) name on Twitter and Create pages with the same name on Facebook and Google+
- Share daily updates in event starting days on that social media profile and pages to gain more social signals
- Ask your fellow bloggers to link back to your blog (do this as getting some help in SEO)
- Add proper keywords in the title, article body, in meta tags and also in the URL of the articles
- Keep your all blog posts alive by updating them and linking to each other for getting more pageviews and user flow
There is much more you can do to get some traffic, just like you can buy credits on Adwords and have premium and keyword targeted traffic from any area of the world as you desire.
You can also run special campaigns by buy ad-spaces on some high quality blogs using Adclerks or Buysellads platforms.
Traffic Generation Timeline
6-12 Months Before Event
- Publish foundational content
- Build email list
- Establish social presence
3-6 Months Before
- Launch countdown content
- Collaborate with influencers
- Run Pinterest idea campaigns
1 Month Before
- Daily practical guides
- Run Facebook/Instagram ads
- Email sequence launch
4. Monetize Your Event Blog Like a Pro
After all above steps now you have to do monetization of your blog by the monetize term I mean the strategies you have to use for earning money with your blog.
I know you are well-aware with Google Adsense.
For an event blog maybe Adsense approval department don't accept your account therefore I have searched and made a list of alternative earning method for you guys :) just read below.
- Use Google adsense for better optimization of your blog. As they provide higher CPC rates and also pay on impressions. If you don't how to make adsense account then read our guide.
- If you can't get adsense account then go for an alternative like Infolinks (in-text-ads) and Chitika.
- Join affiliate programs related to your niche (event) for more sales you have to choose a best affiliate network. Amazon and Flipkart is best at aff. program. (This will not works as good as adsense)
Google adsense is a best ever choice for making a lot of money on the event' blogs.
As all the marketing experts consider investing money on Google adsense so they can get real costumers as other platforms can't give them the exact thing Google Adwords is giving for free.
You can see that on the events every seller is on fire and every company and website online started launching and announcing some special discounts and coupons.
This is the main time when Google adsense really pay big cash and you can take advantage of that events by placing Google adsense ads.
So do this and start making money even before that event comes to the life.
Advanced Monetization Strategies
- Sponsorship Packages: Offer brands tiered sponsorship options ($500-$5,000)
- Digital Products: Create event-specific printables or guides
- VIP Access: Sell premium content or early access passes
- Local Partnerships: Earn commissions from event vendors
Event Blogging Success Stories
Event Blogging FAQ
Q: How soon before an event should I launch my blog?
A: Minimum 6 months for major events to build authority and SEO
Q: Can I blog about multiple events?
A: Focus on one initially, then expand to related events after establishing authority
Q: What if my event is seasonal?
A: Create evergreen content during off-seasons (prep guides, historical content)
Q: How much can I realistically earn?
A: Successful event blogs earn $3,000-$25,000 during peak season
Conclusion
So! After reading above guide I think now you are able to do any event based blog for money making.
NOTE: Don't think that on event blog you can get success easily there are many professionals who also write event blogs and making money.
You have to do hard-work for generating money with your blog.
Publish two to three posts daily before the event and share on social networks like Twitter, Google+, Stumbleupan and Facebook.
Make sure you have started your event blog a month before the date of that event you choose to blog on.
