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Essential Items For Marketing Your Mobile Food Business

Jan 26, 2019

Umer Idrisi
Essential Items For Marketing Your Mobile Food Business
Food trucks, snack carts and other forms of mobile food business have become increasingly popular over the years. As the movie Chef demonstrates, there’s a lot that can be done to generate buzz around a food business and help it grow.

The great thing about food trucks etc. is that they give you the freedom to take your business on the road, visit different events, etc. and share your culinary delights with as many as possible. To make your business a success, however, you’re going to need to market it well.

Take a look at some of the essential items you need to market your mobile food business.

A strong social media presence

Food businesses do well on social media.

People love reading about food, having their mouths watered by photos of food as well as getting inspiration for new and exciting food to try. Creating a strong social media presence can help you generate a buzz around your business and make it a must-visit wherever you go.

For location-based marketing, you can’t go wrong with Instagram, so learn to develop a strong Instagram presence to help you push your business.

Identifiable, visible branding

A strong brand is a must for your business.

You want people to be able to recognize it and engage with it, and some clear and visible branding can help you to do that. Develop a brand and work it through everything from your packaging to your stand.

Colorful teardrop banner flags are great for festivals and other large-scale events, helping people to see you from a distance. If branding isn’t your forte, hire a consultant or a graphic designer to help you out.

A website

While you might not see the benefit of a website when your business is portable, it’s almost as essential to your business’ success as having a name and tasty food to sell!

When people encounter a business, one of the first things they’ll do is look them up online to find out more about them. Your website can be a good way to share your story, your menu, where you’re going to be and when as well as other fun and interesting content such as videos, photos, and giveaways.

Create an engaging website to help people find out more about your business and give it an amazing online platform.

Business cards

Business cards might be a bit of a dated concept, but they could be useful for promoting your mobile food business and generating word of mouth.

A simple calling card so that people can remember your name and know where to find you can help build some brand recognition and is an affordable promotional tool. An alternative could be to hand out flyers which offer a discount on their next purchase.

Whatever your ambitions for your mobile food business, strong marketing will help you to stand out.

Think of ways you can promote your business that stays true to who you are and build that long-lasting, meaningful connection with the people you meet.

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