Key Benefits Of Using The Push Notification Service
That is, you directly contact the user, who may be your client with some probability. Let's start with the benefits.
If you want to know more about push notifications and its services, then you can visit Thepushhub.com.
The Power of Push Notification Actions Infographic:
No spam folders
Push notifications do not contain spam folders, which is a very important advantage. Because, as soon as you send a warning to the user, which may contain information about marketing, he or she will see it immediately or as soon as he enters the browser or a convenient time for him in accordance with how you defined it.In fact, notifications were not found in the hidden folder if we compare this channel with email marketing.
High registration ratio
Registration ratio is the ratio of the number of users to the service, how many times users can connect to the service. That is if the message was shown to 100 users, and only 50 users joined, then the registration ratio is 50%.High opt-in is an important advantage for you, because the higher your user base, the greater the likelihood that you will attract more customers.
High response rate
The reaction rate or click rate is the number of actual obligations or clicks of users who have already logged into the service, in the amount when they were shown a push message. The response/click rate of instant alerts is 4 times higher than e-mail, and in some industries, this ratio reaches 40%.Encourage user interaction
There is a difference between sites/applications without push notification services and those who have this option. First, notifications encourage users to interact more actively with your brand, regardless of whether you provide them with important information, a new option, or something else. So they also remember you better.Customer Service / Customer Retention
Remember: customers who have purchased from you are already loyal customers of your brand and may be purchased from you in the future. When your customers subscribe to a service, you can offer them new products/services, additional products, respond to their requests and much more.Costs are relatively cheap
Push alerts are usually a cheaper marketing channel than other channels, especially compared to search engine advertising or social media advertising. This can be measured by setting up various organic or online sponsorship campaigns and measuring your costs compared to the number of prospects you receive.Increase site traffic
Have you published a new article? When you enable the publication of an article, the first people who can read the article are the users connected to this service. very simple.After you post a video on YouTube, the first person to see is your channel subscribers. Facebook also works this way, and, of course, in other places.
It is, therefore, an important tool, especially if you are posting articles and other information on your website and looking to increase traffic.
