7 Easy Ways to Update Website Content Regularly

Do you know how often should you update website content?

If yes, then you are good to skip this article and if no then let me explain it to you: Just imagine that you are searching for some information about a topic for example best web hosting and what to look at in a web host. Probably in the first step go to Google and search for the required information. After hitting enter you will instantly get the top 10 results and you can then read any of the best articles you think by reading its title.

But, the one thing you do and forget is to read the updated date of the article or web pages.

Often people read/visit pages with the latest updating dates and tend to read the fresh content. That is something that makes it clear that information is up-to-date and fresh. This same thing helps content marketers and website developers to rank better in Google.

7 Easy Ways to Update Website Content Regularly

However, as developers are learning more strategies and people are investing more money in web projects, now everybody is looking to know that how to update website content automatically without touching the keyboard or hiring a content creator.

But for a professional, there is always an easy way to update website content whether the site is content-based or a one-page portfolio.

The importance of an updated website is purely engaged with user experience and trust flow with a significant change in search engine rankings. As a website update tells search bots to re-crawl the website content and rank it for newly added keywords and information, which is helpful in getting a free up-kick at Google search results.

1. Broken Links

If you don't want people to think that your website is sloppy website and gives information without updates then go ahead and check broken links on your pages.

You just have to:
  • Try a tool for broken links or visit pages and click on links to check
  • Create a note for every broken link
  • Now go to the admin panel and replace broken links with other relative resources
Don't remove them.

Just replace broken links with updated content links or to other websites with relative information. As it will tell your readers and Google bots that you do care about links on your website and try hard to update your website content.

2. Images

Many content marketers and bloggers just update the text and hit the update button on their admin panels and they forget to touch the images.

You don't have to take this risk. When you are going to update website content then always tend to add some new images and if required then remove the old ones.

You should try stock images and if possible then buy images online. This way you can represent your pages in a professional style. You should:
  • Try adding memes
  • Upload some charts of case studies
  • Use infographics
  • Upload your own photos
And test many types of imagery with text and without text, with watermark and without watermark. There's a lot to do with images, so do that.

3. Excessive Material

In simple words "useless information".

Everybody is talking about the long articles and adding more and more information at one page for covering more keywords and trying this for getting higher rankings.

But, in my experience, only the informative content matters and it matters a lot. If you are talking about a product and published an article with 4,000 words including 3,000 useless words then you better publish a 1,000 words article.

As people don't really read every article they visit. They just scan it by headings and then read some paragraphs and leave.

So make updates in your already published articles by removing excessive material even its text, images, and other kinds of content. These updates will surely help you have a low bounce rate.

4. Numbers

Numbers don't lie? right?

If you believe this myth then how could you are not updating numbers on your website content?

As you know that everybody who is in the content marketing industry loves to write about things with numbers like the top 10 ways to do something or trends in 2019 about something. This 2019 will become 2020 or even 2025 someday.

So always be prepared for next year and if you are updating your visitors with some statistics then always try your best to update them on a weekly to monthly basis so that they will know when you've updated the data.

This way you can update website content and stay at a higher spot on Google.


Comments on blog posts make sense and when you are receiving comments on your articles it's the perfect time to make automatic updates to your pages.

What you have to do is just reply to the comments. Your reply will add value to that web page and improve user experience with loyalty for Google rankings.

The best part is you can start a conversation on your website/blog and make other people to read your content and submit their reviews in the comments or ask their questions.

This will create a community around your website and surely will help you easily update content and maintain a good authority over your niche.

6. Old Content

As I am focusing on the old content rather than creating whole new pages and articles to update the website on a daily basis.

Here I am suggesting you update your old content with these things:
  • Add videos on the same topic to old text-based articles
  • Add intro and summary to old pieces where these two engaging paragraphs are not available
  • Answer questions of people from comments in the article
  • Add bullet points and quotes
  • Talk about recent studies on old articles by linking new articles there
These are some basic ways to create engagement on your old articles and boost them to update website content and give a boost to new articles in Google search result pages.

7. Call to Action

Everybody loves to earn from a website or make people buy their products when they read the information on their pages.

The best way to get conversions from your website content is to add a call-to-action on every page of the website.

But, what if your call-to-action box or button is out of date?

You should add value to it and always try new ways of adding a call-to-action on old pages and then update them with your new offerings.

This way you can get more sales or subscribers and easily update the website content without really touching it.

FAQs About Updating Website Content

Here's a list of some frequently asked questions regarding updating the website and website content:

What is the process for updating website content?

The process for updating website content will depend on how your website is set up and who has access to make changes. If you have a content management system (CMS) like WordPress, you can log in and make updates directly. If you don't have a CMS or if you don't have access to make changes yourself, you'll need to reach out to the person or team responsible for managing the website.

How often should I update my website?

It's generally a good idea to keep your website up to date with fresh, relevant content. This can help with search engine optimization and can also keep visitors engaged. How often you should update your website will depend on your specific goals and resources. Some websites benefit from daily updates, while others can get by with less frequent updates.

What types of content should I update on my website?

The types of content you should update on your website will depend on your business or organization and your goals for the website. Some common types of content to consider updating include blog posts, news updates, product or service information, and event listings. You should also consider updating any outdated or inaccurate information on your website.

Can I make changes to my website myself?

Whether or not you can make changes to your website yourself will depend on how your website is set up and who has access to make changes. If you have a content management system (CMS) like WordPress, you should be able to make updates yourself with the appropriate login credentials. If you don't have a CMS or if you don't have access to make changes, you'll need to reach out to the person or team responsible for managing the website.

Who should I contact if I need help updating my website?

If you need help updating your website and you don't have the necessary access or technical skills, you should contact the person or team responsible for managing the website. This could be an in-house webmaster, a digital marketing agency, or a freelancer.

If you ask me to why update your website then my answer is:

This is the only way you can get higher rankings, a good conversion rate, a low bounce rate, and higher authority when you are not creating any new content. The importance of keeping the website up to date is at its peak in today's world where everybody is creating a website every minute of the day and the night.

If you are still in need of getting more tips to easily update website content on a regular basis without writing articles then comment below and share this article with your friends. Thanks for the read!