
Probably every blogger and content marketer have written about this topic and there are hundreds of tips out there to help you understand the key to creating amazing content which engages the audience and help you gain more trust.
The thing I am not sure about that guides is they all are making promises and guiding you in a general which really not works as much as they make you dream about the traffic, ranking and all that stuff.
Here, I will do my best to describe what works for me and what I am doing to generate highly converting traffic and then engage those visitors to come again and read more articles or navigate through the pages for getting their desired information, products and services.
So here is what makes an article better and how you can create extra ordinary content:
1. Describe everything
These paragraphs will be called “Introduction” of your article and they should be to the point and easy to read.
You should include:
- A little information about the topic
- Raise a question and then promise to answer that in the article
- Talk about the recent research or your experience
- Tell why you are going to write about that particular topic
2. Keep relevancy
As when you are always talking about a certain number of topics and your every article is around them then your audience will enjoy reading your new content they will visit again and again to find more relative information.
All you have to do is:
- Select a niche or industry
- Create a set of at-least 10 topics
- Keep on creating content around those 10 topics
- Do keyword research on these topics and write about relative ideas
3. Stay focused
In content marketing, things don’t work like that. We have to stay on topic and write about what we promises in the introduction and keep the reader in mind.
We should provide solution to the problem described in the title of the article and at the introduction paragraphs.
In easy words: we should talk about one topic in one article and complete that topic with providing solution to the problem.
We don’t have to sum-up all of the problems relating to one problem at one page. We can post more articles for other similar problems and this way we can have more topics to write about and make our readers engaged.
4. Listicles
I have conducted a little research and found that almost 80% of the content which is most shared on many viral websites is list based.
Websites like BuzzFeed and BoredPanda are getting thousands of visitors on their single articles which are providing numbered information regarding any particular topic.
The amazing thing is you can easily create list based content on almost every niche and its not that boring, nor hard to create.
5. Updates
But, the real game starts after you start getting some traffic and if your pages are going viral and receiving traffic on a daily basis – you have to bake them.
Yes, by baking I mean to say: You have to update content with required information and add more insights as per reader’s intention.
One more thing, Google and other search engines loves updated content and rank up those pages which are getting frequent updates.

Content is king. One of the greatest benefits that really shows the importance of content marketing is the reputation building qualities of great content. I am just writing an essay on the topic of content for marketing and have found for myself a topic on the site, where different topics on different themes are collected. Content marketing provides conversion rates about 6 times higher than other digital marketing methods.
Yes,
I totally agree with you that content marketing can provide 6 times higher conversion rate, because people love to read reviews and know what others are saying about a particular product.
That's why review based websites are getting good revenue and user-base.
Thanks for commenting here!
Kind regards.